Simone Douglas.

A silhouette of a person stands on a digital platform, representing consumer sentiment analysis. Floating graphics of emotional expressions, data charts, and a brain highlight the connection between AI-driven insights and marketing success. Another silhouette, surrounded by dynamic emotional symbols, illustrates how businesses can tap into audience emotions for engagement and growth.

The Emotional Algorithm: How Consumer Sentiment Shapes Your Marketing Success

If you were standing in a room full of your ideal customers right now and you looked around the room, you’d see smiles, frowns, raised ...

AI – A strategic focus: Ageing Australia

Ageing Australia 2025 DMAOK by Simone Douglas
A futuristic digital figure stands against a glowing blue background with interconnected data lines, symbolising AI-powered intelligence and innovation.

To Embrace Intelligence or Stay in the Dark? The AI Question

Let’s face it, no one likes to be uncomfortable. But sometimes we need to feel a bit of discomfort in order to grow. Currently, for ...
Illustration of a human head outline filled with colourful interlocking blocks, symbolising cognitive concepts or hesitation, alongside the Digital Marketing AOK logo and the blog post title: "Progress-Blocking Words in Business Have Changed: What's Holding People Back Now?"

The Most Progress-Blocking Words in Business Have Changed: What’s Holding People Back Now?

As a business leader, you understand that the phrase ‘But we’ve always done it this way’ symbolises a mindset that clings to familiarity, even when ...
Illustration of a human brain merging with digital pixels, symbolizing the integration of Artificial Intelligence (AI) in business innovation.

David Meets Goliath: How SMEs Are Using AI to Outsmart the Business Giants

There are people who believe that size determines success. But, in the business world at least, small is proving to be extremely desirable, as SMEs ...

SAVVY2024 Your Guide to AI and Organic Social Media

Building Your Brand Through Organic Content In an increasingly competitive digital landscape, building a standout brand through organic content is more important than ever in ...

The Connection Triangle: The Secret Herbs and Spices Driving User Engagement

Let’s be honest – most people completely miss the mark when it comes to content marketing. It’s not their fault. The game has changed, and ...
AI Frameworks AI Prompts

The Only AI Prompt Framework You Need: Turning Your AI Assistant into Your Top Consultant

The Only AI Prompt Framework You Need: Turning Your AI Assistant into Your Top Consultant Let’s face it—AI can feel a bit intimidating. You open ...

Take Your Head Out of the Sand Before It’s Too Late

Let’s be honest—AI can feel intimidating. It often looms in the background, whispering about job disruptions, radical industry changes, and the unknown. For many business ...
A christmas tree in the background, with the title to the left saying Sleigh the competition: How to make some marketing magic with our Silly Season Guide

Sleigh the competition: Make marketing magic with our Silly Season Guide for 24/25

Get Ready to Own the 2024/25 Silly Season As the year speeds to a close, businesses across the globe are preparing for some of the ...