Cruise Operator
Case Study.
Increase in purchases
Increase in leads
Increase in purchase value
Improvement in click-through rate
The Challenge
Providing the best experience on board their river cruises was taking all the client’s focus, which meant they were struggling to get people on board with their ad campaigns.
The client recognised that working with a trusted digital marketing agency would allow them to continue providing an amazing experience for their existing customers, while also increasing their cruise bookings by reaching new audiences.
The Digital Marketing Solution
The first step was to improve targeting to ensure the client’s Facebook ad campaign was tailored to reach the right audiences.
Once this had been established, the dedicated account manager used great creatives that incorporated single images, carousels, and videos that engaged and inspired the audience.
A mixture of long and short captions, creative differentiation enhancements, and an understanding of ad placements ensured the outcomes were successful, and the client was delighted.
The Results
The key highlights for this cruise operator client’s Facebook ad campaign in August 2024 included a 3.6% increase in clicks, a 73.3% surge in purchases, and a 100% increase in leads, driving a remarkable 145.4% increase in purchase value.