This week, we’re tracking major developments in how AI is transforming marketing, strategy, and customer visibility. From high-level conversations at Sun Valley to tool rollouts from Google and Adobe, the message is clear: AI is no longer speculative—it’s structural.
AI Adoption Accelerates at Sun Valley — Industry Leaders Convene
Tim Armstrong of Flowcode said AI was the “1,000‑pound gorilla” in “every conversation” at the prestigious Sun Valley Conference this week, describing the rate of adoption as faster than that of the internet. His team has even created “TuesdAIs”—a weekly, company-wide innovation sprint focused on AI experimentation. The shift, he emphasised, isn’t about hype, but structure.
What this means for your business:
AI isn’t on the horizon anymore—it’s the road you’re already driving. If you’re not already testing tools internally, you’re at risk of falling behind.
What to do next:
Create a recurring time slot in your calendar (like Flowcode’s TuesdAIs) for your team to experiment with AI—whether for marketing, ops, or client service. Small pilots spark practical adoption.
Google Moves to Embed Ads in AI Summaries
Google launched a suite of AI-powered ad tools optimised for multi-device, non-linear behaviour at its Marketing Live India event this week. Among the biggest announcements: the expansion of ad placements inside AI-generated search overviews, set to roll out in India first before expanding further.
What this means for your business:
Search results are changing. Visibility isn’t just about keyword rankings anymore—it’s about how well you show up inside AI interfaces.
What to do next:
Review your most valuable content and update it for structured snippets and semantic clarity. These formats are more likely to be cited by AI-driven summaries.
Adobe Launches LLM Visibility Tool for Brands
Adobe debuted the LLM Optimizer, a new feature within Adobe Experience Cloud that helps brands monitor how often AI interfaces use their content in generated outputs. The tool gives visibility into which platforms are surfacing your brand—and where you might be invisible.
What this means for your business:
Your SEO strategy may no longer be enough. You need to think about LEO—Language Engine Optimisation—ensuring that AI tools can find and present your content accurately.
What to do next:
Run a visibility audit. Search your brand and common queries in AI chat interfaces. Where do you show up? Where don’t you?
Co-Creation Tools Give Small Businesses a Boost
New research highlights ACAI, a generative AI co-creation tool designed for small business owners. Built to support structured input and iterative refinement, ACAI empowers non-experts to create brand-aligned content without needing a full marketing team. Early testing showed better creative quality, more consistent output, and improved user satisfaction.
What this means for your business:
You no longer need a big budget to generate good creative. With the right tools, small businesses can create high-impact marketing that’s fast, affordable, and on-brand.
What to do next:
If you’re producing content regularly, try integrating a co-creation tool into your workflow. Think of it as an assistant, not a replacement.
Study Confirms Bias Risk in AI-Generated Messaging
A recent study on LLM-generated marketing content revealed meaningful differences in how messages are crafted for users based on gender, age, and income group. Without human oversight, these generative systems can reinforce stereotypes or inadvertently alienate segments of your audience.
What this means for your business:
AI tools are powerful—but they reflect the data they’re trained on. Without clear prompts and review processes, they can introduce bias that undermines your brand values.
What to do next:
Set up a bias review step in your content workflow. Check messaging across multiple user personas, and don’t publish AI-generated content without a human in the loop.
Final Thought
From high-level strategy to hands-on tools, AI is reshaping the marketing landscape fast. This week’s developments underline one key point: it’s not about whether to use AI, but how you do it—thoughtfully, transparently, and in alignment with your brand’s purpose.
Want support weaving AI into your marketing strategy—without losing the human edge? Get in touch with us.
