Where innovation meets insight: navigating the evolving landscape of AI and marketing
This week’s AI & Marketing round-up highlights major strategic moves and legal outcomes shaping the tools we use every day. From Meta’s courtroom win to Canva’s latest acquisition, and from Adobe’s pricing shift to the rise of agentic AI, here’s what you might have missed—and what it means for your business.
Meta’s Legal Victory in AI Copyright Lawsuit
Meta has secured a legal win in a copyright infringement lawsuit filed by 13 prominent authors, including Sarah Silverman and Ta-Nehisi Coates. The case focused on the alleged use of pirated books to train the company’s Llama AI model. U.S. District Judge Vince Chhabria ruled in Meta’s favour, citing a lack of specific evidence around market harm. However, he made it clear that future lawsuits with more precise claims could still succeed.
What this means for your business:
The legal landscape around AI training data remains murky. If your business uses generative tools, understanding how these tools are trained—and the risks that come with them—is increasingly important.
What to do next:
Review your third-party tool usage and consider how copyright-safe your marketing stack is. If content integrity matters to your audience, transparency will too.
Canva Acquires MagicBrief to Expand Marketing AI Capabilities
Canva has announced its acquisition of MagicBrief, an Australian startup known for its AI-driven ad intelligence platform. MagicBrief helps marketers analyse competitor content, benchmark performance, and streamline campaign production. The move brings MagicBrief’s team and tools in-house at Canva, with integrations planned to roll out later this year.
What this means for your business:
This acquisition positions Canva as more than a design tool—it’s becoming a performance marketing suite. Expect more ad-focused features that simplify campaign planning for leaner teams.
What to do next:
If you’re already using Canva, keep an eye on feature updates that could automate campaign testing and save hours on content prep.
Agentic AI Gains Ground in Fashion
Agentic AI, a new frontier in artificial intelligence, is gaining traction in the fashion sector. Unlike traditional AI, which responds to commands, agentic AI acts autonomously—setting its own goals and executing complex tasks. Luxury brands like LVMH and Burberry are exploring use cases that range from personal styling bots to AI-led product development and logistics optimisation.
What this means for your business:
Agentic AI could open the door to a new wave of autonomous customer journeys. If your marketing strategy leans on CX, this is a space to watch.
What to do next:
Start by identifying areas in your customer funnel that are ripe for AI delegation—think onboarding, live chat, or product recommendations.
Adobe Rolls Out New Pricing with Boosted AI Features
In case you missed it, from June 17, 2025, Adobe rebranded its Creative Cloud All Apps plan to Creative Cloud Pro, accompanied by a price increase. The update includes expanded AI capabilities like unlimited generative image credits and 4,000 monthly AI tokens for advanced video, audio, and design tools. The price bump has sparked discussion among users—especially freelancers and small teams.
What this means for your business:
As AI becomes embedded in creative platforms, you’ll need to weigh convenience against cost. The gap between freemium and pro tools is widening.
What to do next:
Audit how often your team uses Adobe’s AI tools—then ask whether those features are worth the upgrade, or if it’s time to explore alternatives.
Actionable Impact
The convergence of advancements in AI and marketing strategies is accelerating platform shifts, pricing models, and performance expectations. As tools evolve, so do the rules—and the smartest marketers will evolve with them.
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