This week’s AI and Marketing round-up brings you all the latest insights on how AI is transforming discovery, engagement, and customer experience.
SEO Is Out. AEO Is In.
Answer Engine Optimisation (AEO) is emerging as a vital strategy as AI-powered tools like ChatGPT and Google’s Search Generative Experience (SGE) change how people find information online.
AEO focuses on creating clear, authoritative content that AI models trust and reference when generating responses to user queries—shifting the game from traditional keyword rankings to answer-based visibility.
What this means for your business:
This shift opens up new opportunities for brands of all sizes to be featured in AI-generated answers—beyond just traditional search rankings.
What to do next:
Optimise your content to address common customer questions clearly and directly, using structured formats that AI can easily interpret and reference.
Gen Z Turns to AI for Shopping Advice
Gen Z consumers are increasingly using generative AI tools like ChatGPT to make purchasing decisions, from building capsule wardrobes to finding the perfect outfit for a night out. This behaviour is gaining visibility on TikTok, where users are sharing their AI-assisted shopping experiences.
But it doesn’t stop at shopping. Gen Z is also turning to AI for bigger life choices, including study support, career advice, and personal decision-making.
What this means for your business:
AI-driven discovery isn’t just for big brands with large ad budgets. Relevance and quality now have a real chance to win attention.
What to do next:
Review your product information and brand messaging to ensure it’s clear, complete, and easily surfaced by AI tools.
Salesforce Bets Big on Agentic AI
Salesforce is expanding its use of agentic AI across its platforms, enabling autonomous systems to handle tasks like customer enquiries and proactive service suggestions. Recent analysis from Forbes highlights the significant ROI potential of these technologies, particularly in improving customer experience and operational efficiency.
What this means for your business:
Businesses slow to adopt agentic AI risk falling behind as customer expectations shift towards more seamless, AI-driven interactions.
What to do next:
Consider where agentic AI could add value to your marketing, sales, or customer service workflows.
AI-Powered Personalisation Disrupts Digital Marketing
AI-powered personalisation is redefining digital marketing, allowing businesses to segment audiences, predict behaviours, and deliver tailored content at scale—all in real time.
What this means for your business:
Brands that rely on one-size-fits-all messaging are increasingly at risk of being ignored.
What to do next:
Invest in tools that help you personalise your marketing across channels—whether that’s email, social media, or paid ads.
SMEs Embrace AI for Growth
Studies are also showing that SMEs are rapidly adopting AI to improve customer service, marketing, and operational efficiency. This shift is being echoed across sectors, with additional research highlighting similar adoption patterns in industries ranging from retail to professional services, reinforcing that AI is no longer reserved for large enterprises.
What this means for your business:
AI adoption can significantly enhance efficiency, reduce costs, personalise services, and improve your competitive edge.
What to do next:
Look for opportunities to integrate AI into your operations—whether that’s customer service chatbots, automated reporting, or smarter marketing tools.
Ready to Take the Next Step?
Looking to apply these AI and Marketing insights to your business? Get in touch with our team to get started.
