Two important changes have landed this month that could shape the way SMEs and boutique agencies approach marketing in the months ahead.
In this edition of the DMAOK Weekly AI and Marketing Round-Up, we’re looking at two major shifts: Google’s rollout of AI-generated search summaries, and LinkedIn’s upgrades to Company Pages that offer new ways to drive action without large advertising budgets.
Here’s what’s changing, and how to put it to work.
Google’s AI Overviews: A New Chapter for SEO
Google’s expansion of AI Overviews is already beginning to change what users see first when they search. Instead of showing a list of website links, Google now often offers an AI-crafted paragraph answering the searcher’s question at the top of the page. While links are still available below, they’re no longer the first thing users encounter.
What this means for SMEs and boutique agencies:
- Being first in the search rankings isn’t enough anymore. Even if your website ranks well, an AI Overview might answer the question before the user feels the need to click.
- Authority and clarity matter more than ever.
Google’s AI pulls its answers from trusted, high-quality sources. Businesses that create clear, well-structured content that directly answers common questions are more likely to be referenced by the AI model—and, by extension, still reach customers.
What to do next:
- Focus on writing clear, trustworthy content that addresses specific customer needs.
- Use structured headings and direct answers within your web pages and blog posts.
- Keep your online presence updated and reliable—Google favours current, reputable information when generating summaries.
In short:
It’s not just about “ranking” anymore. It’s about being trusted enough to be quoted.
LinkedIn Company Pages: A Quiet but Powerful Shift
While Google’s changes are grabbing headlines, LinkedIn has been making quieter but significant updates to how Company Pages work—especially for small and mid-sized businesses.
Premium Company Pages now offer new features designed to drive action, not just visibility:
- Customisable call-to-action buttons like Subscribe, Contact Us, or Register.
- AI-assisted content creation tools to help companies post more consistently.
- Improved page analytics to track engagement and page growth more effectively.
What this means for SMEs and boutique agencies:
- LinkedIn is becoming a true marketing channel, not just a networking tool.
- Direct conversions—newsletter sign-ups, lead generation, event registrations—can now happen straight from your Page without needing expensive ads.
What to do next:
- Optimise your Company Page with a strong CTA that matches your business goals.
- Post a mix of updates: service highlights, behind-the-scenes glimpses, client wins, and thought leadership.
- Explore LinkedIn’s Event and Newsletter features to create ongoing engagement touchpoints.
In short:
The businesses that start using these tools now will be the ones audiences find—and act on—over the months ahead.
Turning Insight Into Action
Staying ahead in marketing today isn’t about chasing every new feature—it’s about understanding where customer attention is moving, and adjusting smartly.
Google’s AI Overviews and LinkedIn’s enhanced Company Pages aren’t passing trends. They’re real shifts in how discovery, engagement, and trust are built online.
As this latest DMAOK Weekly AI and Marketing Round-Up shows, staying ahead in marketing today isn’t about chasing every new feature—it’s about understanding where customer attention is moving, and adjusting smartly.
Google’s AI Overviews and LinkedIn’s enhanced Company Pages aren’t passing trends. They’re real shifts in how discovery, engagement, and trust are built online.
If you’d like help putting these changes to work in your marketing strategy, the DMAOK team is here to help you grow intelligently.
