This edition of the DMAOK Weekly AI & Marketing Round-Up explores how leading brands are harnessing AI to deepen engagement and build trust.
• Expedia reimagines travel planning through AI search
• IBM and Ferrari launch an AI-powered fan experience
• Team Lewis introduces a new biometric trust tool for presenters
Expedia Embraces AI for Travel Planning
The AI & Marketing space is evolving fast. Expedia’s CMO, Jochen Koedijk, recently shared how the company is adjusting to the growing influence of artificial intelligence on travel. As search habits change—with tools like ChatGPT, Copilot, and Instagram Reels leading the shift—Expedia is rethinking how it connects with customers. One new feature allows users to send inspirational social content to Expedia, which then identifies the location and offers trip planning support.
Expedia’s full strategy offers a glimpse into how travel and tech are converging.
What This Means for Your Business:
The traditional marketing funnel is dissolving. Today’s consumers often move straight from discovery to booking, bypassing traditional search entirely.
What to Do Next:
Optimise your content for AI-driven tools like Google’s SGE and ChatGPT. Use clearly structured headlines and FAQs.
Use visual discovery platforms like Instagram Reels or Pinterest. Add rich metadata so AI can read your content.
Invite your audience to share content with your brand. Then respond with AI tools like ManyChat or Sprinklr.
IBM and Ferrari's AI-Powered Fan Experience
IBM has joined forces with Scuderia Ferrari to build a smarter, more personalised fan experience. Their new mobile app, built on IBM’s watsonx platform, is designed to create real-time, data-driven interactions. The aim? A deeper emotional connection between fans and Ferrari.
Read how IBM is shifting the gear in digital engagement.
What This Means for Your Business:
AI lets you move from passive content to tailored experiences. Real-time insights build brand loyalty and deepen customer connection.
What to Do Next:
Explore platforms like watsonx, Salesforce Einstein, or Adobe Sensei. These offer powerful tools to personalise at scale.
Partner with white-label AI app providers like Appier or Zoho.
Start simple: AI chatbots and push notifications are a great first step.
Team Lewis Launches Biometric Trust Assessment Tool
Team Lewis, a global marketing agency, has launched “Training for Trust”. This new biometric tool analyses presenters’ delivery using facial expression, eye contact, and vocal tone. It measures how confident, composed, and trustworthy someone appears—and offers guidance for improvement.
What This Means for Your Business:
The way your team presents affects your brand. Tools like this help identify what’s working and where you can grow trust.
What to Do Next:
Try tools like Yoodli or Orai. These give live feedback on eye contact, tone, and filler words.
Pair tech with leadership coaching. Focus on emotional presence—not just polish.
Use video recordings in team training. Practise, reflect, and improve over time.
Fresh Focus, Real Results
AI is no longer a buzzword. It’s a shift in how we connect, communicate, and convert. From planning a holiday to winning over a room, the future of AI & Marketing is already here.
Ready to explore what’s possible for your business? Let’s talk.
