Recent AI Marketing Updates
AI continues to reshape the marketing landscape, and this week’s AI and marketing round-up highlights shifts in ad tech, search visibility, and automation tools. Here’s what you need to know now—and what to prepare for next.
Meta Credits AI for $42B Ad Revenue Surge
Update: Meta’s Q1 2025 results show a 16% year-over-year revenue increase, with CEO Mark Zuckerberg attributing much of the growth to AI-led improvements in ad targeting and content delivery. The company also raised its capital expenditure forecast to accelerate infrastructure investment and roll out tools like Llama 4 and a standalone AI assistant.
Marketing Implication: Reinforces the ROI of AI-powered creative and targeting tools—especially for small brands seeking scalable impact.
Strategy Tip: Watch for LLaMA 4 product integrations—early adoption could give campaigns an edge in both performance and relevance.
Google AI Overviews Now Powering 1.5 Billion Searches
Update: In Google’s Q1 2025 earnings update, CEO Sundar Pichai shared that AI Overviews now reach 1.5 billion users each month, underscoring the growing role of AI in shaping how people engage with information and ads across Google properties.
Marketing Implication: The search experience is evolving rapidly—traditional SEO may no longer be enough.
Strategy Tip: Begin optimising content for how AI summarises and selects answers, not just for how search engines crawl pages.
eBay Expands AI-Powered Listing Tool to Mobile
Update: eBay has rolled out its new AI-aided listing tool to mobile users in the US, UK, and Germany. The tool generates item descriptions automatically, streamlining the listing process—but some sellers have raised concerns about accuracy and control.
Marketing Implication: Automation can increase efficiency but risks alienating users if not clearly communicated or customisable.
Strategy Tip: Flag this as a trend to watch. If similar tools arrive in Australia, set internal guidelines for reviewing AI-generated copy to avoid reputational slip-ups.
Generative Engine Optimisation (GEO): SEO’s Successor?
Update: GEO is gaining traction as AI-driven interfaces like ChatGPT and Google’s Gemini change how search results are delivered. Instead of keyword rankings, the goal is now to influence how AI models surface and interpret brand content.
Marketing Implication: SEO alone won’t be enough—GEO will become a vital skillset for content strategists.
Strategy Tip: Start experimenting with clear, structured content that aligns with the way large language models pull and summarise information.
90% of Investors Now Expect AI Adoption
Update: According to KPMG’s Q1 2025 AI Pulse report, investor pressure for AI deployment has jumped from 68% to 90% in just a few months. The push is strongest in high-revenue companies, but its ripple effects are being felt across all industries.
Marketing Implication: If your clients haven’t yet asked about your use of AI, they will soon.
Strategy Tip: Use internal tools and client-facing automation (such as reporting or campaign analysis) as case studies for how AI supports quality, not just speed.
These AI marketing updates point to a future where automation, optimisation, and adaptability are no longer optional—they’re expected. For DMAOK, the opportunity lies in using these tools creatively and ethically, helping clients navigate a fast-moving digital world with clarity and confidence.
Looking to stay ahead of the curve with the latest AI marketing updates? Get in touch with our team to explore how we can help you apply cutting-edge tools with creativity and confidence.
