Email marketing – or EDMs as they are often called - is an important part of your marketing arsenal when it comes to building relationships with your prospects, leads, current customers, and even your past customers.
It gives you the opportunity to speak directly to them, at a time that’s convenient to them, right in their inbox, and the stats tell us that even 52% of Aussies are checking their emails while on holiday!
When used correctly, EDM’s can assist in driving conversions in your business, and increasing your return on investment (ROI) from your marketing activity.
How can you leverage Email as a part of your marketing?
Often agencies default to ‘copy and paste’ strategies that don’t really garner any real interest, and have the same people engaging or disengaging from your emails and your subscriber lists.
At Digital Marketing AOK we know that email marketing can be used throughout the customer journey with your business to powerful effect. We have successfully implemented email marketing strategies for businesses around Adelaide and Australia to help with:
We also understand that emails designed for lead nurturing have to be treated differently than emails focused on boosting customer engagement and conversions, so we will work with you to identify the best email marketing strategy to support you in achieving your top line business goals.
Open Rates, Click-Through Rates, Click-To-Open Rates
As with everything in digital marketing, email marketing comes with a plethora of numbers and data that you can measure and track.
But what are the ones you should be focusing on, and what numbers are even considered ‘good’ numbers??
As a digital marketing agency, we know how to dig past the top level numbers and help you to drill down to workout the impact of your EDMs, and whether they’re up to par with industry standards across the country.
Why outsource your email marketing?
As the only digital marketing agency in Adelaide that teaches email marketing on a regular basis, we know all the secrets when it comes to optimising your headlines to increase your open rates, and other critical factors in your campaign’s success.
We will work alongside you to ensure that your email marketing databases are well segmented, and can be utilised effectively to not spam your customers, but to provide them with useful information that is of interest, based on which stage of the purchasing cycle that are at with you.
If you’re not sure where to start, or you’re wanting more from your current email marketing, give us a call or drop us a line – we like to start with coffee!