Whenever you put on an event, you always want to make the most of the brand exposure you could get in the lead up to, during, and after the event.
Events offer an excellent opportunity to positively showcase your brand or business, and when used properly, digital marketing tools like social media give us the chance to extend the reach and prolong the duration of this.
But often event organisers are under the pump with tight deadlines and multiple stakeholders, which means social media and digital marketing is regularly an afterthought, when it is often too late.
Having a clear plan of attack right from the beginning around stakeholder engagement across wider networks and building digital communities around the event gives you the best chance of maximising your PR and marketing outcomes.
Building the Buzz using Digital Marketing
Prior to an event, we seek to employ a set of strategies that is designed to ‘build the buzz’ around your event.
This may see us using a combination of tools such as Google Ads, social media advertising, or email marketing to assist with extending your brand reach, increasing event attendance, leveraging the social networks of keynote speakers or presenters, and giving your valuable sponsors additional brand touchpoints with the audience.
Live Event Activation on Social Media
After we’ve built the buzz, next comes the live event activation. How can we seek to ensure that the atmosphere and key moments of your event are captured and promoted?
This could see us employing a variety of social media management tools including engaging with attendees via social media, looking at Facebook live streaming opportunities, live Tweeting, Tweet walls, Instagram photobooths, and more!
Prolonging the ‘Buzz’ of your event
And finally, after all is said and done, we want to help you to prolong the ‘buzz’ for your brand for as long as possible!
We can do this through follow-up engagement on social media that is used as a way to generate a larger and more engaged social media following for your brand, as well as email marketing communications, and copywriting for event summaries and blog articles.
Who have we worked with for event activation on social media?
Over the years we have supported organisations around Australia with event management for conferences, awards events, brand or product launches, community engagement events, media launches, fundraisers, sporting events, and more. Here are just a few of the brands that we’ve supported: