Google Ads – formerly known as Google AdWords – is a very powerful tool that can be used to send quality visitors to your website that will actually convert.
Google is the largest search engine in the world, with some 40,000 searches performed every second, on any given day.
It is the place that people go when they NEED something – whether it’s the answer to a trivia question, or emergency windscreen repairs – Google is where they go.
If your customers are on Google looking for your product or service, then you need to be there, and over the years Google have continually added to their advertising functionality, like sending an SMS directly from the ad to your mobile, or grabbing user details through a lead generation form without even sending them to the website. There is something for every business and every prospect, at every stage of the customer journey.
Google provides a grant for Not for Profits to help share their cause to the world. Each qualifying nonprofit has access to up to AU$13,000 per month in search ads shown on Google.com. Read success stories and more about the grant here. What you need is to have a seriously great team to manage the Ads and most charities don’t have the time or expertise – this is where we come in!
Be where your customer is looking for you
When a customer goes to Google and types in a search term, their intent is to find a solution for their problem. They are further down the customer journey, and they are more likely to convert.
The old adage of “build it and they will come” simply doesn’t work for websites. If you have a website outlining all of your products and services, you need a way to send traffic to it and Google Ads is the perfect place to start.
Like Facebook Advertising, with Google Ads you can also target your ideal audience based on their specific location. The audience selection options are massive and you can narrow down to the smallest of demographical details in order to create perfect audience profiles. The targeting options include estimated household income, job titles, what their interests are, their relationships status and what they are looking at right now! This part is often overlooked by other agencies, who just create ads and forget to select a detailed audience for the Search ads.
The strength of the Google Ads opportunities
Imagine being able to have your ad magically appear after someone has visited your competitor’s website?
Or targeting women, aged 30+, who have children aged 5-10, are interested in travel, and who own an iPad?
Or having your message appear in front of CFOs in capital cities around the country?
The Google Display Network (GDN) is a powerful beast, and it allows us to target your ideal customers and deliver your marketing messages to them, more frequently, and on thousands of 3rd party websites like GumTree, eBay, and YouTube – just to name a few.
If not done right, you can get many clicks via Google Display Network – but not the associated conversions. There are hidden settings that need to be applied in order to get the best outcome out of GDN, and that’s where we can help.
Why outsource your Google Ads management?
While Google Ads can be an extremely effective way to boost your business, it is also a complex beast with a myriad of features to choose from, and some very common traps for new players.
Sure, you could try to watch a YouTube tutorial on changing your electrical switchboard, but there are very good reasons why you would hire a professional to do it for you (and you’d probably use Google to find one!).
Google Ads are kind of the same, and using Digital Marketing AOK to help with your Google Ads means that you’re trusting experienced professionals with your advertising, that can assist with things such as:
And most importantly, we can assist with saving you the time and heartache of trying to work it out yourself, leaving you time to deal with the new enquiries and customers we will be bringing in!
We have monthly retainer packages available to suit all levels of client size, industry, and budget.
Oh, and we don’t do lock-in contracts.
To get started with an obligation-free chat over coffee, drop us a line and we’ll be in touch!