Google My Business 3.0
The missing link in your marketing arsenal
Any business today needs targeted visibility on Google. Most businesses know that this requires optimising their website and Google Ads, but what most don’t know is that there is a third entity that also needs optimising: their Google business listing.
Officially known as your Business Profile, this powerful listing is a dynamic snapshot of your business that highlights your best features and enables potential customers to quickly find, learn about, and engage with you.
The average business is found in 1009 searches per month with 84% of these coming from discovery searches. What’s more on average 56% of actions on GMB listings are website visits – that’s one source of traffic you don’t want to ignore.
Google my business is way more than just a maps listing and failing to take it seriously or maximise its capability to talk to your ideal clients means missing out on some serious opportunities.
In this session Simone Douglas, author of Seriously Social and CEO of Digital Marketing AOK, will take you through the opportunities on the GMB platform and how to take advantage of them to position yourself in the right way.
We will cover
How to write and optimise your profile for inbound sales enquiries and expanding your networks
Including all the 2021 Updates such as
- Claiming your Business Profile
- Completing every section of your Google My Business account
- Being meticulous with contact information
- How to select the right primary and secondary categories
- Mark off applicable attributes
- Writing a complete “from the business” description
- Google posts editorial calendar
- Using photos to sell
- Answering customer questions
- Collecting and responding to reviews
- Adding your products and/or services
- Setting up messaging
- Maintaining your Business Profile
This Session runs for 2 hours at a cost of $197 per person
Did you know…
LinkedIn is no longer just online CV, it has grown to be one of the biggest professional online social media networks. Leveraging LinkedIn to improve your own personal brand and position yourself and your business appropriately within the professional realm is a key to sustained business success and growth.
Learn how to take LinkedIn Connections to a whole new level and a proven strategy for turning those online relationships into strong business referral partnerships offline from Adelaide’s leading social media specialist.
Our highly interactive workshop will take you through what it takes to get the most out of LinkedIn:
Who Should Attend:
Business Owners, Marketing Managers or Assistants, Sales Managers or Salespeople, Business Development managers or people wanting to learn more about building their personal brand on LinkedIn.
What to Bring:
A fully charged, wifi-enabled laptop with access to your personal LinkedIn profile.
Please note that this social media training course does not have any scheduled dates for 2021. If you would like to book this topic as a 1:1 coaching session, or as a group training workshop in your workplace – please Contact Us today!