Instagram for Business: What are you missing?


Instagram For Business:

Sensis says over 9 million Australians log onto Instagram multiple times daily, spending at least 16 minutes scrolling, liking & commenting.

About this event

With over 55% of social media users in Australia on Instagram (Hootsuite 2021) and the platform remaining in the top 4 platforms of choice, using Instagram for Business is now a game changer.

But, Instagram users are slightly different to those of other platforms, and the content they like and want to engage with isn’t always the same as what it would be on other social media channels.

So how can you use Instagram for your business or brand effectively?

In this highly interactive Instagram training course we will cover:

  • Building an engaged follower base
  • Tips for dealing with declining organic reach with the algorithm
  • Creating posts that trigger emotion and engagement
  • Ideal times to post content
  • How to review your Instagram Insights and put them to good use
  • Tips for creating the best video content for Instagram, and how to leverage the Stories, Highlights, Instagram Live and Instagram TV features, as well as Reels including ‘video on a budget’ tips
  • The power of hashtags and hashtag research tools
  • Using filters and why you would
  • Grid Planning
  • Geo-tagging – what it is and why we do it
  • Emoji slider polls, regular polls, and allowing your audience to ask you questions
  • Shoppable tags
  • Influencer Marketing – what to look out for, and how to get the most from engaging with them


Cost: A$147


All of Digital Marketing AOK training and events tickets are available at a discounted rate for Members of our key industry partners including TiCSA, AHASA, MBASA, BNISA, CCFSA, Business SA and Propel SA.

Contact your industry association for a discount code prior to booking.


Do not enter if you are unwell, symptomatic for COVID19, have tested positive for COVID19 or have been exposed to someone who has tested positive for COVID19.

Please adhere to the social distancing and physical contact restrictions. Masks will be required when not seated.

You must follow any directions from the Venue regarding attendance at the venue.

Please provide your name, surname and mobile number (for us if contact tracing is required) or scan in with QR Code

You must adhere to all Government regulations applicable in your State or Territory.

Compliance with these conditions is mandatory. If you attend, you are taken to agree to comply and that you attend at your own risk. If you do not agree to these conditions, you should not attend.

The venue has implemented measures to reduce the spread of COVID19. However such measures are not a guarantee that an attendee won’t contract COVID19 from those in attendance.


Date and time

Thu, February 10, 2022

10:00 AM – 12:00 PM ACDT

Add to calendar


The Duke of Brunswick

207 Gilbert Street

Adelaide, SA 5000

View Map

Instagram for Business: What are you missing?


Who Should Attend:

Business Owners, Marketing Managers and their Team

Prior Knowledge:

No prior knowledge assumed.

What to Bring:

A fully charged, wifi-enabled laptop with access to your social platforms.


Please note: If you would like to book this topic as a 1:1 coaching session, or as a group training workshop in your workplace – please Contact Us today!

Other Digital Marketing Courses

Social Media Training Collection

Delivered by Digital Marketing AOK CEO Simone Douglas, these social media and digital marketing training courses are designed for hands on practical experience within the the platforms, as well as the theory behind the their business applications to assist your online presence. Check out our collection of courses on Eventbrite.


See what our social media training clients say

At Digital Marketing AOK, we are proud to have worked with businesses, government departments and professional individuals to help them discover the power of using digital marketing including social media and Google Ads, as positive tools to drive business, and effect change. Don’t take our word for it, click below to read more.


So how can you use Instagram for your business or brand effectively?