Meet the

Digital Marketing AOK was founded in 2012 by Simone Douglas.

It was born out of frustration at seeing business owners being taken advantage of and being held to ransom by marketing agencies who were hemming businesses into lock-in contracts, and baffling them with industry jargon.

Having run a number of businesses prior to Digital Marketing AOK’s inception, Simone understood that businesses don’t have a bottomless pit of money to throw at marketing without seeing results, and if those results aren’t there, then it was simply unethical to keep them locked into a 6 month contract.

And so Digital Marketing AOK came into being.

We’re a seriously social business that is flexible and fluid, and we pride ourselves in providing honest solutions for our clients, and trying to have fun while we do it.

Our team embodies our values of Ownership, Respect, Positivity, and Drive.

Let’s meet the team….

Simone Douglas

CEO & Founder

Simone is our fearless leader and lover of all things business, marketing, and caffeine.  When she’s not helping business owners succeed, she’s likely enjoying a single malt whiskey or lifting heavy weights.

Social Media Superpower: Talking underwater with a mouthful of marbles about anything and everything relating to social media and marketing (figuratively speaking, at least)

Coffee Order: Long Macchiato with almond milk

Meredith Waterhouse

Director of Marketing

A passionate Digital Marketer by heart, Meredith is a Certified Practising Marketer with the Australian Marketing Institute (AMI) and the former Chair of the AMI in SA.

A master connector and self proclaimed Chief Happiness Officer, you can often find her at a networking event or luncheon, building and nurturing relationships with stakeholders, clients and industry associations.

Whilst she is a true lover of all things digital, she will try to convince you her online shopping obsession is just being efficient, but we know better!

When she isn’t online, you can find her carving it up in a Zumba class or cooking up a storm in the kitchen at home with a glass of wine in hand. 

Social Media Superpower: Taking seamlessly curated pictures on her iPhone with the perfect focus, crop and contrast

Coffee Order: Latte – nothing fancy here … or an espresso martini will do it 😉 

Paula Harrington

Executive Assistant

Paula is Simone’s super friendly Executive Assistant – if you’ve ever wondered just how Simone gets everything done every day, it’s thanks to Paula and her supreme organisational skills. Before she joined the SMAOK family, Paula worked in the medical, fitness, hospitality, and motor vehicle industries, so naturally, she had to add social media marketing to the list.

When she’s not busy flicking between Simone’s 3 businesses all day, you can find her out and about enjoying a walk, a hike, or out camping (yes, in a tent – no glamping here). She loves her friends like family and her bank statement shows a firm commitment to supporting the food and wine industries in SA.

Her self-professed happy place is the beach and river and she is determined to master Stand Up Paddle Boarding by the end of the year!

Social Media Superpower: Being able to find anything /anyone on social media.

Coffee Order: Cappuccino with one sugar (but if you want her to really like you, bring her wine instead).

Payam Golbaghi

Digital Marketing Team Leader "TheCoolOne"

Payam was anonymously given the title of “The Cool One” by his colleagues (though the nature of this happening is in doubt) for projecting his swagness into the ad campaigns he creates. He has watched over 1,500 movies and series and has a secret Instagram page with more than 20K followers where he rates all the movies he watches. Payam has recently discovered Tik ToK and won’t let go of it, while it is clearly not for his age, somebody come get him.

Social Media Superpower: Does what is the best for the client at all costs! He will spend your money exactly the same way if it was his own. Payam also loves numbers, he believes the secret to success lies somewhere in Analytics.

Coffee Order: No coffee here – Green Tea!

Marie Carbone

Digital Marketing Content Specialist

A true 90s kid, Marie’s secret life ambition was to become a Spice Girl. However, since she can’t really carry a tune, Marie found another way to express her voice: writing. When she isn’t making punny captions for clients and downing multiple cups of coffee a day, you can find her… well actually, you can never find her as she’s a hermit who prefers to remain indoors reading, or knitting while Netflixing sitcoms with her cats.

Social Media Superpower: Being able to switch between brand voices for various clients.

Coffee Order: Double shot lactose-free latte (yep, she likes it strong!)

Akshay Bansod

Digital Marketing Ad Specialist

Most of his friends call him “AB”. The first 4 letters of the alphabet describe him the best: Akshay Bansod Can Dance! 

Touting himself a “Jack of all and Master of some” kind of person, Akshay’s specialty is in SEO and SEM.

When he’s not devising spiffy campaigns for clients, you can catch him rewatching his favorite TV shows FRIENDS and The Office (G.O.T used to be there but the last few episodes ruined it for him) or pumping it out in the gym on weeknights. On weekends, you can find him smashing out on the basketball court, playing cricket, snooker, or tearing it up on the dance floor.

Social Media Superpower: Creatives! Akshay believes it’s all in the creative that grabs the attention of the audience and he believes in refining and targeting the correct audiences for your services/products to maximise your advertising spend.

Coffee Order: Latte with 2 sugars, well stirred.

Shivam Wadhawan

Digital Marketing Ad Specialist

Shivam is the 6ft3 #NewGuy we smuggled in from Melbourne. He started off as a computer engineer but changed directions into marketing and here we are!

In his free time, he loves playing basketball and updating his food blog thanks to his undying passion for food and coffee. 

So when he’s not busy making creatives and writing engaging captions for advertisements, you can find him trying different restaurants and cafes or lifting heavy weights at the gym.

Social Media Superpower: Facebook and Graphic design. Shivam believes that thinking like the audience is the biggest help in creating eye-catching campaigns that generate engagement.

Coffee Order: Cappuccino with one sugar

Renata Zavadil

Digital Marketing Content Specialist

Having spent most of her marketing career client side across various industries (hospitality, finance, eCommerce, and higher education), Renata has made the shift to agency life and is putting all that experience into her first ever agency role!

In her free time, you can find her surrounded by her most favourite people, trying out delicious food spots or out hiking. She loves discovering new places whether it’s locally in South Australia, around Australia, or venturing overseas.

Social Media Superpower: Being extremely resourceful. Renata can make anything work even with shoestring resources.

Coffee Order: She usually opts for a chai latte or tea (but that’s if there are no delicious juice/smoothie options available).

Still not quite sure what you need? Just get in touch with us
– we like to start with coffee!