Digital marketing is a huge umbrella that encompasses many different aspects of your online marketing strategy. One of those aspects is social media, which again has a number of platforms that fall under it. From Facebook, Instagram, Twitter, to TikTok, LinkedIn and so many more, trying to work out how best to utilise each different platform to benefit your brand’s digital marketing strategy, can get a little overwhelming. Each platform has its own requirements and etiquette, which can be difficult to navigate. In this blog post, we’ll give you some quick tips on what you can do across any social media platform to help optimize your digital marketing.
Implement User Generated Content
Including User-Generated Content (UGC), that is content such as photos and videos, created by people other than your business or company, in your social media strategy is a great way to get your customers involved and make them part of the process, reach new audiences, align your brand with users and audiences that you’d like to target, share fresh content and increase credibility by gaining social proof. When using UGC, be sure to give credit to the original creator – this will not only show that you are appreciative of their content, but it will also help promote their work.
Create interactive content
Create social media content that gets the audience engaged. Content such as polls and quizzes, promotions that ask your audience to like and share, contests, and live Q&As are all great examples of content that invite your audience to interact. The more likes, shares and comments your content receives, the more favourable it appears, ultimately helping your content to be seen by more eyes and reach new people.
Use Video content
Video content constantly proves to be a favourite among social media users. Not only is it engaging but a short video can be easily consumed. You don’t need to have a huge budget to create great video content – even something as simple as filming a quick vlog-style video or recording a short tutorial using your phone can be effective.
Get involved by commenting and responding
Often businesses forget that social media is supposed to be social. It is not just about pushing promotions. Get involved in the community, reply to comments left on your posts and respond to messages sent to you, and don’t forget to comment on other pages’ posts. Get involved in the discussion. Not only does this create a good rapport with other businesses and the audience, but it helps to build your brand awareness as your name will start popping up more frequently.
By following these four quick tips, which you can apply across any social media platform, you’ll be on your way to optimizing your digital marketing. If you need help with your social media content, we’re always here ready to have a chat.
