Does it feel like your ads aren’t connecting with the people you’re trying to reach?
It’s not just about clicks—it’s about creating meaningful engagement that turns interest into action. When one orthodontics practice saw their ad engagement stagnating, the solution wasn’t to spend more—it was to work smarter by reshaping their approach.
By shifting to personalised, service-based ads, they achieved incredible results, including:
- A 65.9% increase in users, bringing 6,845 visitors to their site.
- A 256.5% jump in new users from ads, totalling 2,941.
- A 308% increase in calls directly from ads, with 204 people picking up the phone.
Here’s how this targeted approach made a difference—and how it could work for your organisation.
The Challenge
An orthodontics practice needed to grow their patient base, but their ad campaigns weren’t delivering the results they’d hoped for. While their ads were driving some traffic, the engagement wasn’t meaningful enough to translate into bookings.
After they consulted with DMAOK, we worked with them to reshape their campaign strategy, moving away from generic ads and towards a personalised, service-specific approach that resonated with potential patients.
The Solution: Personalised Service-Based Ads
We restructured the campaign to focus on tailored, service-specific ads designed to connect directly with the audience. This shift allowed us to target people searching for solutions that aligned with the practice’s offerings, driving better engagement and stronger results.
- Skyrocketing Engagement Through Targeting: The first step was to understand the audience’s needs and craft ads that addressed them head-on. By highlighting individual services, we were able to attract users who were actively searching for orthodontic solutions.
This led to a 65.9% increase in users, bringing 6,845 visitors to the site. Even better, new users grew by 89.9%, and the number of people discovering the practice through ads increased by an astounding 256.5%.
- Conversions That Count: Engagement was just the beginning. Our focus was on turning that engagement into meaningful actions, and the results speak for themselves:
- Form submissions rose by 13.1%, with 303 potential patients reaching out.
- Calls from the website increased by 40.3%, resulting in 209 valuable conversations.
Most notably, calls directly from ads surged by 308%, with 204 people contacting the practice right away
Why Structure Matters
These results weren’t a fluke—they were the product of a strategic approach. By structuring the campaigns around specific services, we ensured the messaging resonated with the audience’s immediate needs. This approach built trust and encouraged action, leading to better engagement and more bookings.
What Made the Difference?
- Personalisation: Tailored messaging ensured that each ad spoke directly to the audience’s concerns and needs.
- Focused Targeting: Service-specific campaigns engaged users at just the right moment in their decision-making process.
- Clear Calls to Action: Simple, actionable next steps made it easy for potential patients to connect with the practice.
The Results
This strategic approach delivered outstanding results:
- 65.9% increase in users, with 6,845 visitors.
- 89.9% growth in new users, totalling 6,840.
- 256.5% surge in new users from ads, reaching 2,941.
- 13.1% rise in form submissions, with 303 leads.
- 40.3% increase in calls from the website, totalling 209.
- 308% growth in calls directly from ads, with 204 conversations.
Final Thoughts
This case study highlights the power of personalisation in advertising. By aligning campaigns with specific services, the orthodontics practice was able to connect with their audience on a deeper level, turning clicks into conversations and building meaningful relationships.
If your campaigns aren’t delivering the engagement and growth you need, it’s time to rethink your approach. At DMAOK, we craft strategies that drive real results, helping businesses connect with the people who matter most.
Ready to see what service-specific campaigns can do for you? Let’s make it happen.