Social Media Crisis Management.
There is no denying the power of social media when it comes to supporting your business in achieving its goals.
But if this power is not harnessed currently, you can very quickly find your reputation on the line.
One small error in judgement – or ill-thought out Facebook response – could see you on the front page of tomorrow’s papers, and knee deep in Facebook comments and Instagram direct messages.
Regardless of their nature, social media disasters can spread rapidly, and have the ability to cause significant damage to your brand, your company culture, and your reputation in the marketplace.
Social media adds a layer of complexity to any crises, and many businesses find it challenging to navigate through successfully in the event of an emergency.
So, when a crisis occurs, the need to communicate effectively with your audience becomes urgent.
If you find yourself landed in hot water, the best thing you can do is retain a social media agency that is equipped to handle the heat.
Proven Track Record in Social Media Crisis Management
Social media crisis management, when done well, goes far beyond a carefully-worded pinned post, ‘CEO Statement’, and the standard ‘copy and paste’ platitudes.
Handling a social media crisis or PR disaster on digital channels is an art form that demands high degrees of emotional intelligence, creativity, and the ability to execute seamlessly and quickly.
At Digital Marketing AOK, we have a proven track record of putting social media firestorms to bed in record time.
When working with a crisis management client, Simone Douglas our CEO will take point on all communication across your platforms, ensuring that the virtual villagers baying for blood are rapidly calmed, and space is created for your followers to feel safe to re-engage.
With 20 years’ in marketing and communications, as well as significant amounts of media training and a Diploma in Transpersonal Counselling, Simone has the uncanny ability to read the digital landscape, plotting a course of action that in most cases, can put the issues to bed within 24-48 hours.
How do I know when I need help with managing a social media crisis?
Sometimes when a social media crisis has hit boiling point, it can be tempting to unpublish your profile, or turn off reviews, delete comments, remove posts, and more. But turning your back on your social media community during times like these is the worst possible thing you can do.
During a crisis, it can be difficult for a business owner or someone close to the business to take that necessary step back and be able to deliver a non-emotive response that is designed to keep the situation below boiling point.
We know how to take the emotion out of the situation, and find that delicate balance between acting fast, while delivering a well-thought out and informative message and re-engaging with your all-important social media community.