Social Media Training.

Since 2012, Digital Marketing AOK has been the social media training provider of choice in Adelaide.

We have created various social media and digital marketing training courses that are designed to give you hands-on, practical experience within the platforms, as well as the theory behind their business applications.

You will gain practical knowledge and discover the digital tools you need to assist you to productively get your business in front of the right audience from the people that do this for businesses around the country, and across the globe.

Whether it’s local, national, or global markets that your business needs to access, we have you covered because our first-hand experience doing this successfully for our clients means that you will be equipped with the knowledge you need to do the same.

Why our Social Media Training is different

Social media training with the team at Digital Marketing AOK is not your ordinary experience!  There’s no ‘death by PowerPoint’, and no pads and pens.

We want you to bring your laptop along, because we’ll have you hands-on within your social media channels right from the start. Whether it’s optimising your LinkedIn profile, setting up Facebook audience targeting, or learning how to use your smartphone to develop cost-effective videos for digital marketing, we love interactivity!

We believe in running small, intimate classes in our Adelaide training rooms that are limited to a maximum of 15 participants. Smaller class sizes enable us to take the time to get to know our participants, providing tangible assistance and advice throughout the session.

General Social Media & Digital Marketing Workshop Topics

  • Optimising your social media profiles
  • What to post, when to post and how to post
  • How to develop a basic content calendar and creating content themes
  • Defining your audience, and then finding them on the right social media advertising medium
  • Building your social media advertising audiences
  • Facebook Advertising – campaign types, different ad types, placements, and more
  • Using the Facebook Pixel to increase and measure conversions
  • How to run split testing, and why you would
  • Instagram advertising and what it is useful for
  • Using reels and stories to your advantage
  • Remarketing to your website visitors across the major social media platforms
  • Ideal KPIs for click through rate (CTR) and cost per click (CPC)
  • Quantifying your results using Google Analytics
  • Measurement, monitoring and scheduling tools for social media
  • How to build an engaged online community

Trending Workshop Topics

  • The Bones of an Integrated Sales and Marketing Plan
  • The Rise of AI & Reward Psychology + Instagram Organic Content
  • Marketing Your Business Using Reward Psychology
  • Google Business Profile & Website SEO Basics + Community Footprint
  • Facebook Organic Content and Paid Promotion Strategies
  • Instagram Organic Content and Paid Promotion Strategies
  • Your Google Business Profile – More Than Just a Maps Listing
  • The Marketing Ecosystem & Integrated Sales & Marketing Plan
  • Your Website’s User Experience and SEO Basics
  • Driving Footfall & Traffic into Your Business
  • Measuring Your Marketing Performance
  • The Marketing Ecosystem & Integrated Sales & Marketing Plan

 

 

 

Your Social Media Trainer
Simone Douglas

Author of “Seriously Social”

Simone Douglas is the CEO and driving force behind Digital Marketing AOK, and now best-selling author with her first book “Seriously Social – turning your online game into real-world gain”.

Her businesses have consistently racked up awards and accolades that are a testament to her more than 20 years of business and marketing prowess.

Combining a wealth of marketing knowledge, strategies and experience, Simone is well placed to speak on the business of marketing in a way that truly connects. 

Current Courses at Digital Marketing AOK

Social Media Training Topics

If those options aren’t up your alley, then maybe you’re more suited to some one-on-one social media coaching, or you’re looking for a social media workshop for your team?

If you can’t quite find what you’re looking for, or you’re not sure which course or training option will be best suited to your needs, get in touch with us and we’ll help you to find the right fit!

What our social media training clients have to say

I attended the Email Marketing Masterclass facilitated by Simone Douglas. It was informative and easy to follow with lots of hints and tips to maximise the effectiveness of your campaigns. All-in-all very worthwhile. ⭐️⭐️⭐️⭐️⭐️

I attended the Email Marketing Masterclass facilitated by Simone Douglas. It was informative and easy to follow with lots of hints and tips to maximise the effectiveness of your campaigns

Craig Glasson

Marketing & Communications, Scammell & Co.

I attended Simone’s ‘Writing For Social Media’ course. I can highly recommend Simone and Digital Marketing AOK, not only have my writing skills improved but our online presence and following have continued to increase. I have now sent several staff to other courses held by Simone, from which they come back inspired, motivated and informed.

I attended Simone’s ‘Writing For Social Media’ course. I can highly recommend Simone and Digital Marketing AOK, not only have my writing skills improved but our online presence and following have continued to increase

Scott McGuinness

Director & Head Trainer, Canine Connect

Had my first training session last week and gained so much in such a short time. Can’t wait to see what further education I can gain from future courses to really nail down my social advertising skills. Highly recommend.

Had my first training session last week and gained so much in such a short time. Highly recommend

Chantelle Vella

Marketing & Communications, National Wine Centre of Australia