While helping our clients with managing their social media presences, we are often asked – “But which social media platforms should I be focusing on?”

The answer is simple – Only those where your target audience is spending their time  🙂

To help you work out where your audience might be playing, we’re going to compile a monthly update for you on the South Australian user bases on Facebook, Instagram and LinkedIn.

 

South Australian Social Media Statistics – brought to you by Digital Marketing AOK

 

Facebook Users in South Australia (February 2019)

South Australian Facebook statistics from Adelaide's social media agency of choice

As of 23 February 2019, there were 1.1 million Facebook users aged 18-65+ living in South Australia.  This is down by 100,000 from last month, likely due to a number of platforms ‘cleaning up’ fake accounts.

52% of these users were female, and 48% were male.

Rounded to the nearest thousand, here is a clearer breakdown of age brackets:

South Australian Facebook Users by Age Group - February 2019

Instagram Users in South Australia (February 2019)

South Australian Instagram Statistics from Adelaide's social media agency of choice

As of 23 February 2019, there were just under 570,000 Instagram users aged 18-65+ living in South Australia.

57% of these users were female, and 43% were male.

Rounded to the nearest thousand, here is a clearer breakdown of age brackets:

South Australian Instagram Users by Age Bracket - February 2019

LinkedIn Users in South Australia (February 2019)

South Australian LinkedIn statistics from Adelaide's social media agency of choice

As of 23 February 2019, there were 480,000 LinkedIn users aged 18-65+ living in South Australia.

Interestingly, when using the platform targeting tools to look at gender and age breakdown, the numbers don’t quite add up.  We can only assume that this is because there are many LinkedIn profiles that are incomplete, where a user has not specified their gender or age.

From the numbers that we can see, roughly 45% of these users were female, and 55% were male.

Rounded to the nearest thousand, here is a clearer breakdown of age brackets:

South Australian LinkedIn Users by Age Bracket - February 2019

If you’re still not sure what to do with all these numbers and would like to have a coffee to talk about social media for your business with Adelaide’s largest specialist social media agency, give us a call on 1300 65 85 43 or fill out our contact form to get in touch.

 

We’ll be doing these updates on a monthly basis moving forward – if you’d like to be the first to know, sign up to our list below:

 

Did you miss out on last month?  South Australian Social Media Statistics – January 2019

 

Our work is licensed under the Creative Commons License CC BY-ND 3.0.

You’re more than welcome to share our statistics on your website or work, please just include the following text and link at the end of your article:

South Australian Social Media User Statistics compiled by SocialMediaAOK.com.au. Figures correct as of 23 February 2019.