While helping our clients with managing their social media presences, we are often asked – “But which social media platforms should I be focusing on?”
The answer is simple – Only those where your target audience is spending their time 🙂
To help you work out where your audience might be playing, we’re going to compile a monthly update for you on the South Australian user bases on Facebook, Instagram and LinkedIn.
South Australian Social Media Statistics – brought to you by Digital Marketing AOK
Facebook Users in South Australia (January 2019)
As of 7 January 2019, there were 1.2 million Facebook users aged 18-65+ living in South Australia.
53% of these users were female, and 47% were male.
Rounded to the nearest thousand, here is a clearer breakdown of age brackets:
Instagram Users in South Australia (January 2019)
As of 7 January 2019, there were 570,000 Instagram users aged 18-65+ living in South Australia.
58% of these users were female, and 42% were male.
Rounded to the nearest thousand, here is a clearer breakdown of age brackets:
LinkedIn Users in South Australia (January 2019)
As of 7 January 2019, there were 470,000 LinkedIn users aged 18-65+ living in South Australia.
Interestingly, when using the platform targeting tools to look at gender and age breakdown, the numbers don’t quite add up. We can only assume that this is because there are many LinkedIn profiles that are incomplete, where a user has not specified their gender or age.
From the numbers that we can see, roughly 45% of these users were female, and 55% were male.
Rounded to the nearest thousand, here is a clearer breakdown of age brackets:
If you’re still not sure what to do with all these numbers and would like to have a coffee to talk about social media for your business with Adelaide’s largest specialist social media agency, give us a call on 1300 65 85 43 or fill out our contact form to get in touch.
We’ll be doing these updates on a monthly basis moving forward – if you’d like to be the first to know, sign up to our list below:
Our work is licensed under the Creative Commons License CC BY-ND 3.0.
You’re more than welcome to share our statistics on your website or work, please just include the following text and link at the end of your article:
South Australian Social Media User Statistics compiled by SocialMediaAOK.com.au. Figures correct as of 7 January 2019.
