content marketing.

A person wearing a silver jacket with their head wrapped in gold foil sprays yellow paint onto a wall. The image symbolizes the fleeting nature of trends and the illusion of hype in digital marketing.

Don’t Believe the Hype: How Vibe Culture Is Making Micro-Trends Look Thirsty

‘Fashion fades, only style remains the same.’ — Coco Chanel The social media landscape is obsessed with what’s new, what’s next, what’s trending. Brands chase ...
Close-up of a water droplet creating ripples on a smooth surface, symbolising the ripple effect of viral content. The image is framed within a white-bordered graphic with the title “The Science of Virality” and the Digital Marketing AOK logo.

The Science of Virality: Why People Share Content and How to Tap Into Their Instincts

You hit publish, and at first, it’s just a handful of likes from your trusted inner circle. Then suddenly, the gentle flutter of the butterfly’s ...
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The Emotional Algorithm: How Consumer Sentiment Shapes Your Marketing Success

If you were standing in a room full of your ideal customers right now and you looked around the room, you’d see smiles, frowns, raised ...