content strategy.

Two humanoid robots facing each other, one lifting off a realistic human face — symbolising the blurred line between AI and authenticity in marketing

DMAOK AI & Marketing Weekly Round Up 3 August 2025

This week’s AI and marketing brief dives into the tightening consumer trust gap, and the confirmation of major AI investments by Meta and Publicis. From ...
Digital Marketing AOK blog post cover for DMAOK Weekly AI and Marketing Round-Up 18 May 2025.

DMAOK Weekly AI and Marketing Round-Up 18th May 2025

This week’s AI and Marketing round-up brings you all the latest insights on how AI is transforming discovery, engagement, and customer experience. SEO Is Out. ...
A diverse group of smiling people standing together, representing an engaged and connected community. The image is framed within a white-bordered graphic with the title “From Vacant to Engaged: How to Build a Community That Actually Cares” and the Digital Marketing AOK logo.

From Vacant to Engaged: How to Build a Community That Actually Cares

What’s the difference between an audience and a community? It might sound like the setup for a joke, but building a meaningful online presence means ...
Close-up of a water droplet creating ripples on a smooth surface, symbolising the ripple effect of viral content. The image is framed within a white-bordered graphic with the title “The Science of Virality” and the Digital Marketing AOK logo.

The Science of Virality: Why People Share Content and How to Tap Into Their Instincts

You hit publish, and at first, it’s just a handful of likes from your trusted inner circle. Then suddenly, the gentle flutter of the butterfly’s ...