customer connection.

Two hands clasped together in solidarity, overlaid with a map of the Earth, symbolising global unity and empathy.

Prosocial for the Future: Empathy is the New Engagement Strategy

Empathy is no longer just a soft skill—it’s a strategic imperative. As brands navigate an era where consumers demand genuine connection, those that lead with ...
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The Emotional Algorithm: How Consumer Sentiment Shapes Your Marketing Success

If you were standing in a room full of your ideal customers right now and you looked around the room, you’d see smiles, frowns, raised ...