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Close-up of a water droplet creating ripples on a smooth surface, symbolising the ripple effect of viral content. The image is framed within a white-bordered graphic with the title “The Science of Virality” and the Digital Marketing AOK logo.

The Science of Virality: Why People Share Content and How to Tap Into Their Instincts

28/02/2025
You hit publish, and at first, it’s just a handful of likes from your trusted inner circle. Then suddenly, the gentle flutter of the butterfly’s ...
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A collage of diverse content creators filming themselves in various settings— a chef in a kitchen, a fitness instructor demonstrating an exercise, a musician playing the violin, a tech reviewer discussing a product, and a beauty influencer applying makeup. The bold title overlay reads: "Power to the People: Why Influencer Marketing Is Bigger Than Ever," with social media reaction icons scattered throughout.

Power to the People: Why Influencer Marketing Is Bigger Than Ever

25/02/2025
Influencer marketing has cemented itself as a cornerstone of modern digital strategies, and it’s only getting bigger. From micro-influencers to brand ambassadors, creators are reshaping ...
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