social media engagement.

A diverse group of smiling people standing together, representing an engaged and connected community. The image is framed within a white-bordered graphic with the title “From Vacant to Engaged: How to Build a Community That Actually Cares” and the Digital Marketing AOK logo.

From Vacant to Engaged: How to Build a Community That Actually Cares

What’s the difference between an audience and a community? It might sound like the setup for a joke, but building a meaningful online presence means ...
A collage of diverse content creators filming themselves in various settings— a chef in a kitchen, a fitness instructor demonstrating an exercise, a musician playing the violin, a tech reviewer discussing a product, and a beauty influencer applying makeup. The bold title overlay reads: "Power to the People: Why Influencer Marketing Is Bigger Than Ever," with social media reaction icons scattered throughout.

Power to the People: Why Influencer Marketing Is Bigger Than Ever

Influencer marketing has cemented itself as a cornerstone of modern digital strategies, and it’s only getting bigger. From micro-influencers to brand ambassadors, creators are reshaping ...