Social Media marketing.

A hand holding swirling smoke, symbolising the illusion of vanity metrics in social media.

Smoke and Mirrors: What Vanity Metrics Don’t Show You

Step right up! Welcome to the grand spectacle of social media, where high follower counts, thousands of likes, and viral moments create a dazzling display. ...
A diverse group of smiling people standing together, representing an engaged and connected community. The image is framed within a white-bordered graphic with the title “From Vacant to Engaged: How to Build a Community That Actually Cares” and the Digital Marketing AOK logo.

From Vacant to Engaged: How to Build a Community That Actually Cares

What’s the difference between an audience and a community? It might sound like the setup for a joke, but building a meaningful online presence means ...
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The Emotional Algorithm: How Consumer Sentiment Shapes Your Marketing Success

If you were standing in a room full of your ideal customers right now and you looked around the room, you’d see smiles, frowns, raised ...
Illustration of a human brain merging with digital pixels, symbolizing the integration of Artificial Intelligence (AI) in business innovation.

David Meets Goliath: How SMEs Are Using AI to Outsmart the Business Giants

There are people who believe that size determines success. But, in the business world at least, small is proving to be extremely desirable, as SMEs ...

Harnessing AI for Social Media Marketing: Tools and Strategies for 2025

In 2025 harnessing AI for social media marketing is going to be just a trend—it’s a revolutionary approach that is transforming how businesses engage with ...
Instagram app on phone

Reel talk: How Instagram reels supercharge your social media content

In the ever-evolving world of social media marketing, staying on top of the latest trends and features is crucial to maintaining a strong online presence. ...
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Seriously Social the Book

ATTEND OUR NETWORKING EVENT BUY THE PAPERBACK VIA PAYPAL BUY THE PAPERBACK ON AMAZON GET THE KINDLE EBOOK ON AMAZON Buy direct via PayPal Seriously ...
Tiktok

What is TikTok? And will it work for my business?

TikTok…. have you heard about it yet? Much like the now-retired Vine, TikTok is a shortform video sharing app with over 500 million global users, ...
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The GDPR is here and it probably affects you…

You may have noticed a flurry of activity in the last few months from many Australian and global service providers taking a close look at ...