social media.

Close-up of a water droplet creating ripples on a smooth surface, symbolising the ripple effect of viral content. The image is framed within a white-bordered graphic with the title “The Science of Virality” and the Digital Marketing AOK logo.

The Science of Virality: Why People Share Content and How to Tap Into Their Instincts

You hit publish, and at first, it’s just a handful of likes from your trusted inner circle. Then suddenly, the gentle flutter of the butterfly’s ...

Harnessing AI for Social Media Marketing: Tools and Strategies for 2025

In 2025 harnessing AI for social media marketing is going to be just a trend—it’s a revolutionary approach that is transforming how businesses engage with ...
Instagram app on phone

Reel talk: How Instagram reels supercharge your social media content

In the ever-evolving world of social media marketing, staying on top of the latest trends and features is crucial to maintaining a strong online presence. ...
The importance of user-generated content in digital marketing

The importance of User-Generated Content in 2023 Digital Marketing

In the era of the internet and social media, user-generated content has become increasingly important in digital marketing. User-generated content (UGC) refers to any form ...

Digital Marketing Health Check for the Medical Industry

Social media marketing and digital marketing more broadly offers a huge opportunity to the medical industry with relation to the ability to target and engage ...
should my brand post on social media for australia day

Should my business post on social media for Australia Day?

Around this time of year, we tend to get a few clients requesting social media posts on their brand channels on January 26th. Regardless of ...
Two factor authentication

Is your social media secure? All you need to know about two-factor authentication

In the media over the last few days, we’ve heard warnings from our Prime Minister regarding the intensifying online attacks against Australian organisations.   You ...
Social media during covid

Social Media during COVID-19: Fortune Favours the Fast Movers

In today’s current climate, with nightly press conferences and rolling industry-wide lockdowns seemingly changing the world that we live in, now more than ever we ...
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Seriously Social the Book

ATTEND OUR NETWORKING EVENT BUY THE PAPERBACK VIA PAYPAL BUY THE PAPERBACK ON AMAZON GET THE KINDLE EBOOK ON AMAZON Buy direct via PayPal Seriously ...
Tiktok

What is TikTok? And will it work for my business?

TikTok…. have you heard about it yet? Much like the now-retired Vine, TikTok is a shortform video sharing app with over 500 million global users, ...