The Only AI Prompt Framework You Need: Turning Your AI Assistant into Your Top Consultant
Let’s face it—AI can feel a bit intimidating. You open up an AI tool, such as ChatGPT, ask it a few questions, and then… the response doesn’t quite hit the mark. That’s because many of us treat AI like a search engine, tossing it surface-level questions and hoping for in-depth answers. Here’s the trick: treat your AI like a top consultant, and you’ll start getting way more valuable responses. And yes, there’s a framework that makes this easier.
Think of this as the only AI prompt framework you’ll ever need. It’s the same structure I use with my clients to transform AI from a basic tool into a truly strategic consultant, as part of DMAOK’s unique approach to digital marketing. Let’s break it down.
- Recruit – Who Do You Need Your AI to “Be”?
Before you start, ask yourself: Who do you need this AI to be? It’s like hiring a specialist for your business. Do you need a marketing strategist? A copywriter? A PR expert? Maybe even a historian or scientist? Get specific about the expertise you’re ‘hiring.’
This first step is about clarity. Businesses that strategically leverage AI experience significant improvements in internal decision-making processes. This means that instead of saying, ‘Write a blog post,’ try: ‘You’re a seasoned digital marketer with a specialty in content strategy for small businesses. You’ve worked on campaigns that have driven brand awareness and lead generation.’
- Equip – Set Up the Background and Skills Needed
Now that you’ve ‘hired’ this consultant, you need to equip them to do their best work. AI needs context, just like any new team member. Think about the background experience and skills you’d expect from a human expert in that role.
Effective digital content relies heavily on context. If you want an empathetic tone, say so. If you need a technical document, clarify that it should be precise and straightforward. The more specific you are, the more accurate the AI’s response will be.
Example Prompt: “As a consultant experienced in non-profit marketing, you’re equipped with storytelling skills and a tone that resonates with audiences.”
- Inform – Give the Backstory and Context
Like any new consultant, your AI needs the full picture. If you’re expecting high-quality output, brief it on the context.
Share details such as:
- Your business’s goals
- Key marketing strategies
- Specific brand values and audience needs (Consider referencing a site like Canva for visual brand guidelines)
- Unique selling points
This context helps the AI understand what really matters for your business. It’s the kind of targeted approach we use when developing DMAOK’s digital marketing services, ensuring every client’s needs are met with precision.
Example Prompt: “Here’s some background on my business: [Include a brief summary of your business goals, target audience, and unique selling points]. Based on this, I’d like you to…”
- Execute – Clarify the Output Step-by-Step
Execution is where things often go sideways. Like any good consultant, AI works best with staged, incremental instructions. Structured AI processes can lead to a notable increase in productivity. Start by asking for a rough outline or high-level overview. Once that’s sorted, move on to drafting each piece.
Example Prompt: “Step 1: Provide an outline for a blog post about AI in small business marketing. Step 2: Once the outline is approved, draft each section one by one.”
- Refine – Create a Feedback Loop
Once you have the AI’s output, provide feedback to refine it. This feedback loop is a game-changer because AI learns from your preferences.
Offer specific feedback to tweak tone, clarity, or detail. The more you refine, the more tailored the AI’s responses will become over time.
Example Prompt: “Here’s my feedback: I’d like the tone to be more conversational, and simplify the language in the second paragraph. Now revise the content based on these points.”
Why This Framework Works
The beauty of this framework is in its flexibility. Each step mimics a real human workflow, which taps into AI’s full potential. Instead of treating AI like a fancy search engine, you’re using it as a dynamic, responsive consultant. This structured approach is integral to how DMAOK helps clients transform AI from a basic tool into a strategic partner.
Putting It All Together: A Summary
To recap:
- Recruit: Be clear about the expert you need.
- Equip: Set up the skills and tone.
- Inform: Give the full context.
- Execute: Break down the task in stages.
- Refine: Create a feedback loop to continuously improve.
Are you ready to elevate your marketing strategies with AI? Join us at our upcoming AI Amplified Marketing Mastery course to discover the tools and techniques that will transform your approach. Secure your spot today and take your digital marketing to the next level!
