Book Launch

Case Study.


Tickets Sold

$ 0

Cost Per Click

$ 0


The Challenge

Digital Marketing AOK had the privilege of working with a client who was facing a unique challenge – selling tickets for a book launch event just four weeks away. The client approached us with concerns and anxiety about the limited time frame, placing her trust in our expertise to ensure a successful book launch. Our client, a passionate author, had a book launch scheduled within a tight timeframe. With only four weeks until the event, the initial ticket sales were at 31, and the client sought our assistance in boosting these numbers significantly. The KPI for the client was to reach 160 – 180 tickets as their venue for the event had 200 capacity. The primary objective was clear – increase ticket sales for the book launch within the short window of 25 days through a targeted and effective digital marketing strategy.

The Digital Marketing Solution

Recognising the urgency, Digital Marketing AOK swiftly devised a dynamic strategy, strategically leveraging Facebook Ads. Our approach involved meticulous audience targeting, the creation of compelling ad creatives, and strategic ad placements for optimal reach. We implemented advanced tactics such as precise audience segmentation, A/B testing of ad variations, and strategic boosted posts.

Regular client meetings facilitated ongoing refinement, fostering an open dialogue on effective strategies. Additionally, we provided valuable insights and tips for organic social media sales. This comprehensive strategy, combining paid and organic efforts, showcased adaptability and strategic acumen in maximising results within a tight timeframe.

The Results

In just 22 days of the Facebook Ads being live, the results exceeded expectations. The ticket sales skyrocketed from the initial 51 to an impressive 173 for a purchase value of more than $25,560, showcasing the effectiveness of the campaign. The campaign garnered 7.5K clicks with a commendable Click-Through Rate (CTR) of 4%, indicating a highly engaged audience.

The success of the Facebook Ads campaign not only met but surpassed the client’s expectations, ensuring a successful book launch event. The increased ticket sales, coupled with the substantial engagement and cost-effectiveness, showcased the efficiency of our digital marketing strategy.