LinkedIn: Advertising for business


LinkedIn Advertising:

Without careful planning, social media can feel like shouting in an empty room. LinkedIn ads gives you a voice directly to your audience.

About this event

Among the platform’s 12.5 million members in Australia, four out of five LinkedIn members have the power to impact business decisions.

These movers and shakers also have 2x the buying power of typical online audiences.

In this session, Simone Douglas Author of Seriously Social and CEO of Digital Marketing AOK, will take you through the types of ads available and the kinds of goals they can help you achieve.

She will also walk you through the process of creating an ad on LinkedIn and share some of her best tips and tricks to boost your conversion rates.

This LinkedIn Advertising for Business training will cover:

  • Types of ads and what they are best suited for
  • Curating targeted audiences using demographics and segmentation
  • How to create a LinkedIn ad in 9 easy steps
  • LinkedIn Ad Objectives
  • Conversions in LinkedIn
  • Measuring metrics that count
  • LinkedIn ad best practices
  • Benchmarking by Industry


Cost: A$147



All of Digital Marketing AOK training and events tickets are available at a discounted rate for Members of our key industry partners including TiCSA, AHASA, MBASA, BNISA, CCFSA, Business SA and Propel SA.

Contact your industry association for a discount code prior to booking.


Do not enter if you are unwell, symptomatic for COVID19, have tested positive for COVID19 or have been exposed to someone who has tested positive for COVID19.

Please adhere to the social distancing and physical contact restrictions. Masks will be required when not seated.

You must follow any directions from the Venue regarding attendance at the venue.

Please provide your name, surname and mobile number (for us if contact tracing is required) or scan in with QR Code

You must adhere to all Government regulations applicable in your State or Territory.

Compliance with these conditions is mandatory. If you attend, you are taken to agree to comply and that you attend at your own risk. If you do not agree to these conditions, you should not attend.

The venue has implemented measures to reduce the spread of COVID19. However such measures are not a guarantee that an attendee won’t contract COVID19 from those in attendance.


Date and time

Tue, February 22, 2022

10:00 AM – 12:00 PM ACDT

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The Duke of Brunswick

207 Gilbert Street

Adelaide, SA 5000

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LinkedIn: Advertising for business


Who Should Attend:

Business Owners, Marketing Managers and their Team

Prior Knowledge:

No prior knowledge assumed.

What to Bring:

A fully charged, wifi-enabled laptop with access to your social platforms.


Please note: If you would like to book this topic as a 1:1 coaching session, or as a group training workshop in your workplace – please Contact Us today!

Other Digital Marketing Courses

Social Media Training Collection

Delivered by Digital Marketing AOK CEO Simone Douglas, these social media and digital marketing training courses are designed for hands on practical experience within the the platforms, as well as the theory behind the their business applications to assist your online presence. Check out our collection of courses on Eventbrite.


See what our social media training clients say

At Digital Marketing AOK, we are proud to have worked with businesses, government departments and professional individuals to help them discover the power of using digital marketing including social media and Google Ads, as positive tools to drive business, and effect change. Don’t take our word for it, click below to read more.


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