Mortgage Broker
Case Study.
Increase in brand awareness
Average yearly engagement
Average yearly impressions
The Challenge
This client, a mortgage broker, approached us with a need to enhance their online presence. They struggled with irregular content posting and low engagement. Their previous attempts at managing digital content independently proved unfruitful, lacking in consistency and strategic direction. They sought a reliable, expert digital marketing agency to take charge of their Facebook content strategy and boost engagement.
The Digital Marketing Solution
The goal was to establish a consistent and engaging online presence through curated content on Facebook. Our approach involved a robust Facebook content strategy that included twelve posts per month, showcasing a mix of content designed to engage the audience. The content ranged from sharing educational pieces, helpful tools and resources from the client’s website to the latest industry news and business updates. Additionally, we integrated client testimonials/success stories and showcased the the client’s involvement in the local community. This approach was not just about maintaining a regular posting schedule; it was focused on creating content that resonated with the audience, fostering a sense of community around the brand, and establishing the client as knowledgeable and trustworthy in the mortgage industry.
The Results
Over the course of our three-year partnership, the mortgage broker has seen significant improvements in their online metrics. The consistent social media presence results in an average of almost 200,000 impressions per year, with an engaged audience generating on average 4,000 interactions annually. In addition to this, by the second year of our partnership, the client experienced a substantial 20% increase in brand awareness.
