Not For Profit Event Activation
Case Study.
LINK CLICKS
TICKETS SOLD
PURCHASE VALUE
The Challenge
This not for profit organisation came to us seeking urgent assistance with a time-sensitive event activation campaign.
The client was uncertain about whether to go with paid advertising or organic social media content as they had a very modest budget and the event date was less than five weeks away.
They wanted to generate awareness about their overall cause and the upcoming fundraising event, with the primary goal being ticket sales.
The Social Media Content Solution
Given the client’s objectives, modest budget, and short time frame for the event, we recommended a strategy that comprised content creation and strategically selected boosted posts.
Our in-house team of content specialists created exciting content promoting the event. Our strategic approach to boosting certain posts helped the client increase their website visitors significantly each week.
With our aforethought strategy, the client was able to generate great results in terms of ticket sales as well as awareness for the brand in a short span of 4 weeks.
With the concerted efforts of our content specialist team, our combination of content and boosted posts was able to generate $17,499 in revenue by selling 211 tickets in just 4 weeks.
The Results
The client’s main goals were to increase ticket sales as well as brand awareness.
Our strategic approach worked significantly well for the client and generated fantastic results in just four weeks with a minimal budget.
After 28 days of creating scroll-stopping content and weekly boosting, our boosted posts accumulated 19,188 impressions, generated 855 clicks and 211 ticket sales, resulting in over $17,000 in revenue.
The final amount raised was $17,499 – an impressive feat considering we only had a budget of $250 allocated for boosted posts.
Overall, the key success for this client was producing a strong brand awareness for their organisation beyond their event. Our engaging content not only encouraged ticket sales to the event, but for additional donations to support their cause. By boosting this posts to a selective, niche audience, we were able to sell out the event within the four weeks.