10 Social Media Marketing Tips for Father’s Day on Facebook, Instagram & TikTok

image of father and kid with fake moustaches

Father’s Day is just around the corner, and that means it’s time to start planning your social media marketing strategy! 

This year, make sure you take advantage of all the opportunities Facebook and Instagram have to offer. 

Here are 10 tips that will help you create a successful Father’s Day campaign on social media.

  • Start with the end in mind every business has a slightly different audience and appetite so get some clarity around how Fathers day fits into your overall communication strategy

  • Consider how many dads work in your business , its a great opportunity to share a bit more of their personality and back story. Whether its a cute photo of them with their kids, a list of their favourite gift ideas or simply the age old bad dad joke these all create an opportunity for your audience to form a personal and emotional connection to your business through its people.

  • Have some fun with the age old gifts every dad has probably received at least one of these whether its socks, a tie, a t-shirt or toiletry kit we are all guilty of it so have some fun using these as a pathway to creating some interesting content

  • Use relevant hashtags: Hashtags are a great way to reach new audiences on social media. On Father’s Day, be sure to use relevant hashtags like #fathersday, #fatherhood, and #dadlife.

  • Create eye-catching visuals: A picture is worth a thousand words, so make sure your Father’s Day posts are accompanied by stunning visuals. Use high-quality images and videos that will capture your audience’s attention.

  • Take advantage of Facebook ads: Facebook offers a variety of ad formats that can help you promote your Father’s Day campaign. Make use of these tools to reach even more people with your message.

  • Use Instagram Stories: Instagram Stories is a great way to share behind-the-scenes content or give your followers a sneak peek of what’s to come. On Father’s Day, use Instagram Stories to share special moments with dads.

  • Go live on Facebook: Live video is a powerful way to connect with your audience in real-time. On Father’s Day, consider going live on Facebook to answer questions, give advice, or just chat with viewers about all things fatherhood.

  • Do a multi part TikTok series using trending sounds and tie it in with the content suggestions above.

  • Create an ask a dad series and get the Dads in your business to film the answers to questions posed by your audience.


By following these tips, you’ll be sure to create a successful social media marketing campaign for Father’s Day! 

So get started today and reach out to all the amazing fathers out there. Happy Father’s Day!

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Simone Douglas

Simone is co-founder and Senior Principal Solutions Architect of Digital Marketing AOK. Simone offers over 17 years in corporate management roles encompassing generalist HR recruitment and development of small to large teams across multiple sites, industry sectors and states. Experienced in a variety of social media platforms and their complimentary applications, social media strategy, risk management, disaster recovery and associated HR policies and processes.