As the year swiftly approaches its end, businesses around the world are gearing up for the most lucrative marketing opportunities: Black Friday, Cyber Monday, Christmas, and Boxing Day. While these may have been traditionally American holidays, Australian brands have recognised the immense potential they hold for boosting sales and attracting customers. With the holiday season just around the corner, it’s not too late for businesses to finalise their strategies and visual collateral for both content planning and social media advertising. Let’s dive into how you can make the most of the next three months. 
Black Friday and Cyber Monday: The Australian Opportunity
Black Friday and Cyber Monday, once confined to the United States, have now transcended borders. In Australia, these days present a significant opportunity for primarily online retailers. In 2022, Australia raked in close to $5 billion in global Black Friday sales, and with the rising cost of living, consumers are eager to seize bargains. Ensure that you have a solid plan in place for this weekend, as many shoppers will be looking for the perfect Christmas presents. Your strategy should include enticing discounts, well-crafted ad campaigns, and a user-friendly online shopping experience. Christmas and Boxing Day Sales: ‘Tis the Season for Spending
Christmas is rightfully known as the Silly Season, and for good reason. Australians spent a record-breaking $75 billion in the lead-up to Christmas in 2022. Boxing Day, too, witnessed unprecedented growth with a $1.2 billion spend, a 15% increase from the previous year. This year, Australians are expected to spend up to $14.9 billion during the Christmas season, with the average Aussie shelling out approximately $767. It’s worth noting that the average female shopper is likely to spend more, averaging $848 compared to the average male’s spend of $705. Now is the time to get your act together to maximise your holiday promotions. Start by identifying your target audience and tailoring your products or services accordingly. Create a festive and engaging marketing campaign, complete with captivating visuals and compelling messaging to draw customers in.Checking Your List Twice: Preparing for the Silly Season
To make the most of the upcoming holiday season, ensure you have all your ducks in a row with this checklist:- Optimised Website: Ensure your website is ready to handle the influx of visitors. Create specific landing pages for your promotions to direct customers straight to the deals they’re looking for.
- Smooth Promo Codes: If you’re offering promo codes, double-check that they are functioning correctly. Frustrated customers won’t hesitate to abandon their carts if they encounter issues.
- Compelling Visuals: Your promotional videos, images, and reels should be polished and consistent with the correct information. Make your brand stand out with eye-catching designs.
- Customer Service Readiness: With increased traffic, anticipate an uptick in customer inquiries. Prepare your customer service teams with additional information about your promotions and product details so they can assist customers promptly.
