digital advertising.

Illustration of a human head outline filled with colourful interlocking blocks, symbolising cognitive concepts or hesitation, alongside the Digital Marketing AOK logo and the blog post title: "Progress-Blocking Words in Business Have Changed: What's Holding People Back Now?"

The Most Progress-Blocking Words in Business Have Changed: What’s Holding People Back Now?

As a business leader, you understand that the phrase ‘But we’ve always done it this way’ symbolises a mindset that clings to familiarity, even when ...
Illustration of a human brain merging with digital pixels, symbolizing the integration of Artificial Intelligence (AI) in business innovation.

David Meets Goliath: How SMEs Are Using AI to Outsmart the Business Giants

There are people who believe that size determines success. But, in the business world at least, small is proving to be extremely desirable, as SMEs ...
A christmas tree in the background, with the title to the left saying Sleigh the competition: How to make some marketing magic with our Silly Season Guide

Sleigh the competition: Make marketing magic with our Silly Season Guide for 24/25

Get Ready to Own the 2024/25 Silly Season As the year speeds to a close, businesses across the globe are preparing for some of the ...

Measuring Success in Social Media Marketing: A Guide for Business Owners

As a Google Partner and a social media advertising agency, we often hear business owners ask, “How do we measure the success of our social ...
The importance of user-generated content in digital marketing

The importance of User-Generated Content in 2023 Digital Marketing

In the era of the internet and social media, user-generated content has become increasingly important in digital marketing. User-generated content (UGC) refers to any form ...
Google Ads Adelaide

Key differences between search and display ads on Google Ads

Google Ads is one of the most popular digital marketing platforms used by businesses today. It offers two primary types of ads – search and ...
Digital advertising

What are the most common mistakes businesses make with their digital advertising campaigns and how can they avoid them?

In today’s digital age, businesses need to have a robust online presence to succeed. One of the most effective ways to achieve this is through ...
Analytical tools overlaid with text "How can businesses optimise their display advertising campaigns for better results"

How Can Businesses Optimise Their Display Advertising Campaigns for Better Results?

Display advertising is any form of digital ads on 3rd party websites informing users of a product or service. Display ads are a great way ...
Creating the Creative: Facebook Advertising

Creating the Creative: Facebook Advertising

There are currently over 15 million active users within Facebook’s vast community in Australia alone (Source: SocialMediaNews.com.au). This large audience creates endless potential for businesses ...