Google Ads is one of the most popular digital marketing platforms used by businesses today. It offers two primary types of ads – search and display ads. Understanding the differences between these two ad formats is crucial to make the right decisions when developing your digital marketing strategy.
Search Ads:
Search ads are text-based ads that appear at the top or bottom of the Google search engine results page (SERP) when someone searches for a specific keyword or phrase. These ads are triggered by specific keywords and are typically accompanied by a small image or icon. The main goal of search ads is to drive traffic to a website or a landing page.
One of the biggest advantages of search ads is that they target users who are actively searching for a product or service.
Display Ads:
Display ads are visual ads that can appear on websites that are part of the Google Display Network (GDN). Display ads are designed to capture a user’s attention and can include images, videos, or animations.
Unlike search ads, display ads are not triggered by keywords. Instead, they are shown to users based on their browsing history, interests, and demographics. This makes display ads a great option for businesses looking to raise brand awareness and reach a wider audience.
Key Differences:
- Intent: As mentioned earlier, search ads target users who are actively searching for a product or service, while display ads target users based on their browsing history and interests.
- Targeting: Search ads offer more precise targeting options as they are triggered by specific keywords, while display ads are shown to users based on their interests and demographics.
- Format: Search ads are text-based, while display ads are visual and can include images, videos, or animations.
Moreover, SEO is a crucial aspect of a successful Google Ads campaign. Optimising your website for relevant keywords can increase your ad’s visibility, improve user experience, and drive more targeted traffic to your site. If you need help with SEO, our digital marketing agency in Adelaide offers professional SEO services.
When it comes to budgeting for Google Ads, search ads tend to be more cost-effective than display ads since they are targeted to users who are actively searching for a specific product or service, while display ads are shown to a wider audience. Read our blog here for Google Ads on a low budget
In conclusion, understanding the key differences between search and display ads is crucial to developing an effective digital marketing strategy. If you need help creating and managing your Google Ads campaigns, consider working with a reputable digital marketing agency like Digital Marketing AOK in Adelaide. We are a Google Partner and can help you achieve your goals through our team of experts. Contact us today for a chat over coffee.
