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“Hands at a desk with digital data visualisations representing AI tools and strategy overlayed. Blog banner for DMAOK AI & Marketing Round-Up, 13 July 2025.”

DMAOK AI & Marketing Weekly Round-Up – 13 July 2025

13/07/2025
This week, we’re tracking major developments in how AI is transforming marketing, strategy, and customer visibility. From high-level conversations at Sun Valley to tool rollouts ...
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A balance scale overlaid with circuit board patterns, symbolising the intersection of justice and technology

DMAOK AI & Marketing Weekly Round-Up — 29 June 2025

29/06/2025
Where innovation meets insight: navigating the evolving landscape of AI and marketing This week’s AI & Marketing round-up highlights major strategic moves and legal outcomes ...
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Digital Marketing AOK blog post cover for DMAOK Weekly AI and Marketing Round-Up 18 May 2025.

DMAOK Weekly AI and Marketing Round-Up 18th May 2025

18/05/2025
This week’s AI and Marketing round-up brings you all the latest insights on how AI is transforming discovery, engagement, and customer experience. SEO Is Out. ...
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Silhouette of a person taking a selfie against a vibrant pink and orange gradient, alongside the Digital Marketing AOK logo and blog post title.

DMAOK Weekly AI and Marketing Round-Up – 21 April 2025

21/04/2025
As we ease out of the Easter long weekend and shift back into work mode, it’s a good time to catch up on what’s changing ...
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Two hands gently holding a rainbow-coloured neurodiversity infinity symbol with text: "Inclusive by Design – Marketing for Neurodivergent Audiences

Inclusive by Design: Marketing for Neurodivergent Audiences

02/04/2025
Inclusivity isn’t a trend — it’s a mindset. And for digital marketers, that mindset has never been more important. On World Autism Awareness Day, we ...
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A diverse group of smiling people standing together, representing an engaged and connected community. The image is framed within a white-bordered graphic with the title “From Vacant to Engaged: How to Build a Community That Actually Cares” and the Digital Marketing AOK logo.

From Vacant to Engaged: How to Build a Community That Actually Cares

28/02/2025
What’s the difference between an audience and a community? It might sound like the setup for a joke, but building a meaningful online presence means ...
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Close-up of a water droplet creating ripples on a smooth surface, symbolising the ripple effect of viral content. The image is framed within a white-bordered graphic with the title “The Science of Virality” and the Digital Marketing AOK logo.

The Science of Virality: Why People Share Content and How to Tap Into Their Instincts

28/02/2025
You hit publish, and at first, it’s just a handful of likes from your trusted inner circle. Then suddenly, the gentle flutter of the butterfly’s ...
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A collage of diverse content creators filming themselves in various settings— a chef in a kitchen, a fitness instructor demonstrating an exercise, a musician playing the violin, a tech reviewer discussing a product, and a beauty influencer applying makeup. The bold title overlay reads: "Power to the People: Why Influencer Marketing Is Bigger Than Ever," with social media reaction icons scattered throughout.

Power to the People: Why Influencer Marketing Is Bigger Than Ever

25/02/2025
Influencer marketing has cemented itself as a cornerstone of modern digital strategies, and it’s only getting bigger. From micro-influencers to brand ambassadors, creators are reshaping ...
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The Emotional Algorithm: How Consumer Sentiment Shapes Your Marketing Success

07/02/2025
If you were standing in a room full of your ideal customers right now and you looked around the room, you’d see smiles, frowns, raised ...
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How We Cleaned Up with Better Engagement

05/02/2025
Turning Trash into Treasure: Unlocking Revenue Growth with Data Insights   How would it feel to see a 72.1% boost in revenue? Pretty amazing, right? ...
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