digital marketing.

Two hands gently holding a rainbow-coloured neurodiversity infinity symbol with text: "Inclusive by Design – Marketing for Neurodivergent Audiences

Inclusive by Design: Marketing for Neurodivergent Audiences

Inclusivity isn’t a trend — it’s a mindset. And for digital marketers, that mindset has never been more important. On World Autism Awareness Day, we ...
A diverse group of smiling people standing together, representing an engaged and connected community. The image is framed within a white-bordered graphic with the title “From Vacant to Engaged: How to Build a Community That Actually Cares” and the Digital Marketing AOK logo.

From Vacant to Engaged: How to Build a Community That Actually Cares

What’s the difference between an audience and a community? It might sound like the setup for a joke, but building a meaningful online presence means ...
Close-up of a water droplet creating ripples on a smooth surface, symbolising the ripple effect of viral content. The image is framed within a white-bordered graphic with the title “The Science of Virality” and the Digital Marketing AOK logo.

The Science of Virality: Why People Share Content and How to Tap Into Their Instincts

You hit publish, and at first, it’s just a handful of likes from your trusted inner circle. Then suddenly, the gentle flutter of the butterfly’s ...
A collage of diverse content creators filming themselves in various settings— a chef in a kitchen, a fitness instructor demonstrating an exercise, a musician playing the violin, a tech reviewer discussing a product, and a beauty influencer applying makeup. The bold title overlay reads: "Power to the People: Why Influencer Marketing Is Bigger Than Ever," with social media reaction icons scattered throughout.

Power to the People: Why Influencer Marketing Is Bigger Than Ever

Influencer marketing has cemented itself as a cornerstone of modern digital strategies, and it’s only getting bigger. From micro-influencers to brand ambassadors, creators are reshaping ...
enter alt tex- which will be the description of image

The Emotional Algorithm: How Consumer Sentiment Shapes Your Marketing Success

If you were standing in a room full of your ideal customers right now and you looked around the room, you’d see smiles, frowns, raised ...

How We Cleaned Up with Better Engagement

Turning Trash into Treasure: Unlocking Revenue Growth with Data Insights   How would it feel to see a 72.1% boost in revenue? Pretty amazing, right? ...

Perfect Teeth Aren’t the Only Thing That Makes an Orthodontist Smile!

Does it feel like your ads aren’t connecting with the people you’re trying to reach? It’s not just about clicks—it’s about creating meaningful engagement that ...

The Power of Digital Marketing: Transforming Non-Profit Outcomes

Not-for-Profit doesn’t mean ‘For Loss’. So why settle for digital campaigns that aren’t delivering great results? Making an impact isn’t easy, but with the right ...
A futuristic digital figure stands against a glowing blue background with interconnected data lines, symbolising AI-powered intelligence and innovation.

To Embrace Intelligence or Stay in the Dark? The AI Question

Let’s face it, no one likes to be uncomfortable. But sometimes we need to feel a bit of discomfort in order to grow. Currently, for ...
Illustration of a human head outline filled with colourful interlocking blocks, symbolising cognitive concepts or hesitation, alongside the Digital Marketing AOK logo and the blog post title: "Progress-Blocking Words in Business Have Changed: What's Holding People Back Now?"

The Most Progress-Blocking Words in Business Have Changed: What’s Holding People Back Now?

As a business leader, you understand that the phrase ‘But we’ve always done it this way’ symbolises a mindset that clings to familiarity, even when ...