Do you want to drive better results for your business with email marketing? Email marketing is still growing in popularity. Each day, the number of emails sent keeps going up, which means there’s a lot of competition for your audience’s attention. That’s why it’s essential to know how to create an email marketing campaign that will help you stand out from the rest, grab and keep your audience’s attention and get results! In this blog, we’ll share some best practices and tips on how to create an email marketing campaign to help your business achieve its goals in conjunction with your other marketing efforts. So whether you’re just starting out with email marketing or you’re looking for ways to improve your current strategy, read on for our helpful tips.
Determine your target audience
To create a successful email marketing campaign, you need to start with your target audience in mind. Knowing who you’re trying to reach with your campaign and message is essential in order for the rest of your campaign planning to fall into place. Choose the right email list, and send your email to the right people, those who are relevant for the campaign.
Choose the right email campaign type
Once you know who you want to target, then you can move on to choosing the type of email campaign that will work best for what you’re trying to achieve. There are different types of email campaigns you can send, each with its own purpose. The most common types include welcome emails, product promotional emails, re-engagement – we haven’t heard from you in a while type emails, newsletters, cart abandonment emails and so much more! The type you choose will depend on what your goal is.
Design matters
Make your email impactful with good design! This may seem obvious, but it’s important. A well-designed email will give your recipients the impression that you’re professional and credible. Plus, a good design can be helpful in getting your message across clearly. There are so many email marketing platforms out there with excellent prefilled designs that take the hard work out of it for you. When designing your email, ensure it’s on brand, remember space is a good thing – white space around text and images enhances the look of your email, don’t be afraid to use some good quality images and lastly make your emails responsive so it looks good on desktop as well as mobile.
The subject line
A great subject line is critical! It’s what will make you stand out in a crowded inbox and get people to open your email. A good subject line should be interesting and relevant to your audience, it should be short and to the point. This is your first chance to capture the attention of your audience, so make it count!
Short copy with a clear call to action (CTA)
Your email copy should be short, sweet and to the point. No one wants to read a long email, ideally, your copy should only have a couple of main points. And don’t forget to include a call to action (CTA)! A clear and compelling call to action is essential in any email marketing campaign. It tells your recipients what you want them to do next after they’ve finished reading your email. Make the CTA clear.
Run A/B testing
A/B testing will allow you to find what works best for your audience. Test different elements of your email such as the subject line, time sent, email design, copy, the CTA and so on. By testing, you can make small changes that can have a big impact on the overall performance of your campaign. Testing your emails not only allows you to improve your campaigns, but also helps you learn more about your audience — what they like or dislike, and how they interact with your email.
Email marketing can be a great way to achieve your business goals, but only if it’s done right. By following the tips above, you’ll be well on your way to creating a successful email marketing campaign that will help you stand out from the rest and get results!
If you would like some help with your email marketing, contact us today!
