How To Generate Brand Awareness With Instagram Marketing in 2022
Are you using Instagram for your business? If not, you’re missing out on a powerful marketing tool. Instagram has over 1 Billion users and is ranked the 6th most visited website globally according to the Hootsuite Global Digital Report 2022. In Australia, 20% of Instagram users use the platform for brand research so it’s a great place to share your brand’s message and connect with potential customers.
Instagram is a powerful social media platform for businesses of all sizes to generate brand awareness. As a business owner or marketer, you know that generating brand awareness is key to success. And while there are many ways to go about it, one of the most popular and cost-effective methods is Instagram marketing. But how do you make the most of this platform? In this blog, we’ll outline some tips for getting started.
Instagram has more than 200 million business profiles and is one of the most popular social media platforms for personal and professional use.
Build your business on Instagram
Here are a few steps to create your business profile and generate brand awareness for your business on Instagram:
Step 1) Create your Instagram account and convert it into a business profile. A business profile gives your business more credibility, trustworthiness, access to analytics and a lots of other features such as tagging your products in posts. Additionally, Instagram advertising becomes easier through Facebook Ads manager.
Step 2) Optimising your profile and sharing quality content is a vital step for Instagram marketing. Having a content calendar for your niche product or service helps you publish engaging content which is more relevant to the target market which would then lead to conversions. There’s also an option to add a link to your business website in the Instagram bio of your business page. This will lead to more conversions organically just by the use of proper hashtags and engaging content.
Step 3) Leverage the Instagram trends, hashtags, reels, its wide reach and influencers. No matter what kind of business you have (service provider/product), use of trending reels, videos, music, hashtags etc will reach a wider audience than any other normal organic post. Moreover, having partnership with influencers will also generate awareness, trust and leads for your business.
Advertising On Instagram in 2022
With 80% of Instagram users following businesses, this platform provides an excellent way to engage with your target audience. Posting pictures and videos allows you insights into what makes them tick – from the products they use, to that they like about work, their friends and what other platforms they area active on. Instagram ads give a glimpse at everything going on on behind closed doors! But there are many options available so it’s important for marketers like us to know our strengths, depending upon whether conversion goals need boosting more than brand awareness or using hashtags during story viewing time periods. The possibilities truly do never end as there’s always another option waiting just around each corner.
Tips for successful ad-campaigns on Instagram
Here are a few tips for successful ad campaign for your business.
- Use of meaningful call to action (CTA) button
- Good quality engaging creatives and text
- Imagery and text should be customized according to target audience
- Publishing content to support the advertisements
- A good branding and brand story goes a long way
- Tracking the ads and tweaking it as you go
As we have seen, Instagram advertising can be a powerful tool for businesses of all sizes. When used effectively, it can help to raise brand awareness, drive traffic to your website, and generate leads and sales. However, it is important to remember that Instagram advertising is just one part of a larger marketing strategy. To get the most out of your campaigns, you will need to invest time and resources into creating high-quality content, building a strong following, and engaging with your audience on a regular basis. With a well-rounded approach, you can maximize the impact of your Instagram advertising and take your business to the next level.
Managing content, strategy, engagement, analytics and reporting can be daunting if done on your own. That’s where we come in!. With expertise in social media marketing for the last decade, we can provide you with everything you need. Contact us here and take your business to the next level.