Outbound and Inbound marketing are mostly perceived as alternatives to one another, but they are just two sides of the same coin. The objective is the same, regardless of the methods employed: to develop a compelling message that makes a customer buy your goods or services. The benefits of Inbound marketing typically outweigh the drawbacks of the Outbound marketing.
Essentially, inbound marketing is the process of making it simpler for people searching for the services you offer to find you rather than your competitors, maily through SEO and website optimisation. On the other hand, outbound marketing is more conventional and involves creating a message from content and looking for people to share it with, mostly through different modes of marketing for example, radio, tv or flyers.
Let’s talk about the pros and cons of these two:
Advantages:
Outbound Marketing | Inbound Marketing |
You can show your products services | People are looking for the service you provide |
Reach a wider range of audience via digital marketing | Messaging in the content is easier. You’re just trying to convert the users rather than convincing them |
It helps create brand awareness and people will remember your brand if you have a compelling ad | With Google ads you can get the best of both inbound and outbound marketing |
Disadvantages:
Outbound Marketing | Inbound Marketing |
It is going to cost you some money especially getting leads | Reach is limited |
It’s difficult to measure the success rate | It takes time to get ranked on Google |
Unqualified leads | Not effective for every customers journey |
Are you wondering which you should do and which will actually help your business? Well, the answer is simple. You have to get the right mix of both!
Keep your efforts digital if you want a clear breakdown of their effectiveness; however, if your goal is to simply draw in as many customers as you can, you must consider all media. Additionally, you can’t just use outbound marketing by itself because you want to make people know or buy your product/service but being said they also need to find your product and how would they do it? You guessed it right, Google (Inbound marketing)
Still have questions? Not sure? Need a strategy?
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