It’s a whale of a tale

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In 2015 big data and analytics will be all about focusing on the most relevant data for insight into what will turn investment into return. More organisations will also look at how automated data can add value to their business with deep insight technologies. In December 2014 Scarborough Beach (Perth) had an unexpected visitor in the form of a 30-tonne humpback whale carcass.

Authorities closed the beach due to the unpleasant smell, the risks of increased shark activity around the beach, and possible downturn in revenue to local businesses; something had to be done to remove the health risk and get visitors back to beach.  But something unexpected happened that caught the council and local trader’s off-guard, large crowds started arriving to see the sceptical in all its smelliness, they didn’t stay as long as a regular visit but they would come for a look at the whale then off to local businesses for coffee’s and iced cream.


scarborough beach


This interesting event was collected by wireless access point’s setup along Scarborough Beach to offer public Wi-Fi but also monitor passive movements of visitors around the beach heads, there was a 30% increase of visitors when the whale was on the beach.

The wireless network proves that unexpected things can happen when you least expect it.   If you’d like to know more about customised wireless solutions for any business in any environment, please call Calvert Technologies today on 1300 225 837 or visit

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Simone Douglas

Simone is co-founder and Senior Principal Solutions Architect of Digital Marketing AOK. Simone offers over 17 years in corporate management roles encompassing generalist HR recruitment and development of small to large teams across multiple sites, industry sectors and states. Experienced in a variety of social media platforms and their complimentary applications, social media strategy, risk management, disaster recovery and associated HR policies and processes.