When running a Google Ads campaign by yourself (not through a digital marketing agency), most people are willing to spend as much money as they can, and mostly are not satisfied with the result. Main reason behind their unsuccessful ad campaign is their unoptimised landing page!
Google Ads can be a powerful tool to drive traffic to your website and increase conversions. However, in order to make the most of your Google Ads campaign, it is important to have a well-designed landing page that is optimised for conversions. In this blog post, we will explore the best practices for creating a successful Google Ads landing page.
Clear and Compelling Headline & Keywords:
Your landing page should have a clear and compelling headline that immediately tells the visitor what your product or service is about. This headline should also match the ad copy that the user clicked on, as this will increase the likelihood that they will stay on your page.
Make sure to add the Keywords which has a high monthly search volume. You can find the keyword planner under your Google Ads account.
Simple and Clear Messaging:
Your messaging should be simple and easy to understand. It should clearly state what your product or service is and how it can benefit the user. Avoid using jargon or complicated language that might confuse the user. The copywriting needs to have major pain points related to your target audience.
Strong Call-to-Action (CTA):
Your landing page should have a strong and clear call-to-action (CTA) that tells the user what to do next. This might be to fill out a form, make a purchase, or schedule a consultation. Your CTA should be prominently displayed and easily accessible.
With more and more users accessing the internet on mobile devices, it is crucial that your landing page is optimized for mobile. This means that the page should load quickly, be easy to navigate, and have a responsive design that adjusts to different screen sizes.
Relevant and High-Quality Visuals:
Visuals can help to make your landing page more engaging and memorable. Use high-quality images and videos that are relevant to your product or service. Avoid using stock photos that look generic or unrelated.
Include trust elements on your landing page, such as customer reviews or testimonials, to help build trust with the user. This can help to increase conversions by showing that others have had a positive experience with your product or service.
Finally, it is important to continually test and optimize your landing page to improve its performance. A/B testing can help you to identify which elements of your landing page are working well and which need improvement. Test different variations of your headline, messaging, CTA, visuals, and trust elements to see what works best.
In conclusion, creating a successful Google Ads landing page requires careful attention to design, messaging, and optimisation. By following the best practices outlined above, you can create a landing page that is optimised for conversions and will help you to achieve your digital marketing goals.
If you need assistance with digital marketing, contact our digital marketing agency in Adelaide to learn how we can help. We like to start with a coffee.