In a world of digital marketing and social media advertising, you need to understand the advantages and disadvantages of Meta Business for small businesses and the effects it could have on your own business specifically. It has never been cheaper and easier to bring awareness to your products and brand, with easy-to-understand interfaces and a huge, highly targetable audience to engage with. The Meta Business Suite does come with some downsides however, strong competition across the website means that you are fiercely competing with other brands to have your ads seen. Not only that but changes to the way Meta operates, as algorithm changes and other changes to features can leave businesses unsure of how to proceed.
Advantage- Audience Size
Meta is one of the largest companies in the world with 2 billion daily users on Facebook and 1.3 billion daily users on Instagram. Despite a drop in active users from previous years, this is still a huge audience that has the opportunity to see and engage with your content. Whether you want to run your social media profiles yourself or take on the services of a digital marketing agency a well-made and active content and advertising plan can be the key to business success. However, as everyone else is on Facebook, you need to be effective in your advertising to find your audience.
Disadvantage – Very Strong Competition
A downside of Facebook and Instagram’s massive reach is that there are already so many other businesses already advertising, some of which have much larger budgets and more experienced staff with a greater understanding of how to leverage the Meta Business advertising algorithm. To be able to compete, you need to know your audience and ensure that you have a defined audience niche.
Advantage- Easy to use and comprehensive advertising audience builder
If you have ever used the Meta Ads Manager, you will have an idea of how broad or narrow you can make your audience, by targeting data such as location, habits and even purchase history, using these tools you can develop a target audience that is most likely to purchase your product or service compared to the competition. This step can be made even easier by recruiting the services of a digital marketing agency.
Disadvantage- Meta’s constantly shifting objectives and plans for the future
The last few years have shown that Meta wants to become more than just a social media business. With new initiatives such as the Metaverse and changes to the Instagram algorithm, you cannot be sure that your current advertising campaigns will be as effective after a few months and will need constant tweaks and adjustments to continue to perform as Meta shifts its algorithms and repositions its business.
Conclusion
Like any platform, you should use Facebook and Instagram as one of the many tools in your digital marketing arsenal, and you need to be sure not to neglect other avenues for business. If you are struggling to keep up with your digital marketing objectives we can help you. We are an Adelaide-based digital marketing agency specialising in digital marketing solutions that can help your business grow.
