Can video ads on LinkedIn help your business? It’s a question that many businesses are asking these days, and the answer isn’t always clear. While there’s no doubt that LinkedIn is a powerful platform for B2B marketing, using video ads may or may not be the best way to reach your target audience. In this post, we’ll explore the pros and cons of using video ads on LinkedIn, and help you decide whether they’re right for your business.
LinkedIn makes up more than 50% of all social traffic to B2B websites and blogs. Further, 80% of B2B leads on social media come from LinkedIn and is considered to be the number one place to find quality content by 91% of marketers. LinkedIn is a unique social media platform in that it’s geared toward business professionals. Because of this, many businesses and marketers are unsure of whether or not video ads would be effective on LinkedIn.
Why Create Video Ads Work For LinkedIn ?
Here are a few reasons why you should create Video ads :
- Generate Brand Awareness : Tell your brand story and position yourself as the thought leader
- Increase Conversions : Show your product, video testimonial, working or a sneak peak of an upcoming event/launch. This will boost the conversions and traffic at least 2x more than static images.
- Test your audience : With the metrics on how the video performed, it’ll help you understand how your audience is reacting to your ad which’ll allow you to take steps for the future.
Linkedin advertising has great future potential especially in Australia. You can read more about Linkedin Ads and its future here.
How To Measure The Performance Of The Video Ad?
- Views : The number of views is the amount of times the video ad was seen for at least 2 seconds by a user. With the option to check if someone has viewed 25%, 50% and 75% of your video, it gives you a really good idea how the audience is reacting to the video and if it’s engaging enough.
- CTR (Click-through-rate) /CPC (Cost-per-click) : A high CTR would indicate that you’re targeting the right audience and a high CPC would indicate that the creative is good and engaging.
- Conversion Rate : It is the total number of conversions divided by the total number of ad interactions. This gives us a good idea about how well the leads are converting and if they are of good quality.
Tips To Create A Good LinkedIn Video Ad
Here are a few tips to create a good and engaging video ad that’ll help you convert the leads into conversions.
- Promote your product/services with demos : Creating videos on how-to-use the products or services or how to participate in the event etc will help catch the eye of the users and let them know what they’re paying for. This will build brand trust and increase customer retention
- Use animations and audios : Having a good and clean video with animation and suitable audio can do wonders for your business. It can be a combo of narration and video or music and video but make sure to include both for maximum results. Always remember – LESS IS MORE
- Perfect for promotions – Short videos are perfect for promotions of a seasonal offer or a promo with a CTA. This generates great engagement on the ad resulting in high conversion rate and landing page views.
- Target Audience : Getting the audience right is very important. Tweaking the audience depending on the results and how the video is performing is vital for maximum conversions.
Conclusion
According to LinkedIn, video ads on average get 2x higher engagement, and 3.5x higher conversion rate for B2B brands than static posts. LinkedIn videos are a really good option if you’re running a business consisting of products or services. So, its safe to say video ads do work for LinkedIn but there are sometimes exceptions as well. Videos can be a great way to show demos, features, testimonials and specifications.
Doing ads on your own for your business can be daunting. Why not let us handle the marketing while you focus on the business. Contact us today for a chat over a cup of coffee.
