How To Become An Instagram Guru

You’ve got the words down. You can market your company to anyone who wants to read about it – your company has a massive online following from your posts on Facebook, Twitter, and LinkedIn. You’re looking to expand to keep up with forever-evolving technology, but you just don’t know who or where to target.

In today’s fast-scrolling world where technology dominates significant portions of our day, it’s becoming increasingly difficult to captivate audiences with the written word alone. 

Nowadays, photos and videos are what catches eyes and holds the attention spans for longer than 3.8 seconds. On Instagram, photo and videos are the primary focus, so if your company is looking to expand their social reach, the way to do it is through strong visual identity.

But knowing how to take a good photo, is more than a skill – it’s an art. You need to know how to be consistent in your images, while simultaneously remaining diverse enough in your content that you keep the following interested and engaged. 

With Instagram, you have the option of telling your company’s narrative; capturing and sharing moments that your audience and customers alike wouldn’t see otherwise. Instagram can humanise your business by showcasing the people behind the efforts, not just the final results.

Here are some tips that will help get a bigger following on Instagram from the Insta guru:

Need help with your business Instagram account? We can help. Contact us to have a chat about what you hope to achieve with social media at Digital Marketing AOK.