content creation.

Close-up of a water droplet creating ripples on a smooth surface, symbolising the ripple effect of viral content. The image is framed within a white-bordered graphic with the title “The Science of Virality” and the Digital Marketing AOK logo.

The Science of Virality: Why People Share Content and How to Tap Into Their Instincts

You hit publish, and at first, it’s just a handful of likes from your trusted inner circle. Then suddenly, the gentle flutter of the butterfly’s ...

Harnessing AI for Social Media Marketing: Tools and Strategies for 2025

In 2025 harnessing AI for social media marketing is going to be just a trend—it’s a revolutionary approach that is transforming how businesses engage with ...
Instagram app on phone

Reel talk: How Instagram reels supercharge your social media content

In the ever-evolving world of social media marketing, staying on top of the latest trends and features is crucial to maintaining a strong online presence. ...
The importance of user-generated content in digital marketing

The importance of User-Generated Content in 2023 Digital Marketing

In the era of the internet and social media, user-generated content has become increasingly important in digital marketing. User-generated content (UGC) refers to any form ...
Creating the Creative: Facebook Advertising

Creating the Creative: Facebook Advertising

There are currently over 15 million active users within Facebook’s vast community in Australia alone (Source: SocialMediaNews.com.au). This large audience creates endless potential for businesses ...