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Robot interacting with digital interface representing AI technology — DMAOK Weekly AI & Marketing Round-Up, 27 April 2025.

DMAOK Weekly AI and Marketing Round-Up: 27th April 2025

Two important changes have landed this month that could shape the way SMEs and boutique agencies approach marketing in the months ahead. In this edition ...
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DMAOK Weekly AI and Marketing Round-Up – 21 April 2025

As we ease out of the Easter long weekend and shift back into work mode, it’s a good time to catch up on what’s changing ...
Illustration of a digital globe and a hand touching a bright point of light, symbolising global AI and marketing innovation.

DMAOK Weekly AI and Marketing Round-Up – 12 April 2025

As AI continues to reshape how we connect, create, and convert, staying current is essential. This edition of the DMAOK Weekly AI & Marketing Round-Up ...
Blue neon dartboard with three darts hitting the bullseye, paired with blog title text reading "Strategic, Not Psychic: How to Future-Proof Your Digital Marketing Strategy in Uncertain Times" and the DMAOK logo.

Strategic, Not Psychic: How to Future-Proof Your Digital Marketing Strategy in Uncertain Times

It doesn’t matter how big your brand is, how savvy your strategists are, or how much data you’ve gathered – no one has a crystal ...
Two hands gently holding a rainbow-coloured neurodiversity infinity symbol with text: "Inclusive by Design – Marketing for Neurodivergent Audiences

Inclusive by Design: Marketing for Neurodivergent Audiences

Inclusivity isn’t a trend — it’s a mindset. And for digital marketers, that mindset has never been more important. On World Autism Awareness Day, we ...
Two hands clasped together in solidarity, overlaid with a map of the Earth, symbolising global unity and empathy.

Prosocial for the Future: Empathy is the New Engagement Strategy

Empathy is no longer just a soft skill—it’s a strategic imperative. As brands navigate an era where consumers demand genuine connection, those that lead with ...
A person wearing a silver jacket with their head wrapped in gold foil sprays yellow paint onto a wall. The image symbolizes the fleeting nature of trends and the illusion of hype in digital marketing.

Don’t Believe the Hype: How Vibe Culture Is Making Micro-Trends Look Thirsty

‘Fashion fades, only style remains the same.’ — Coco Chanel The social media landscape is obsessed with what’s new, what’s next, what’s trending. Brands chase ...
A hand holding swirling smoke, symbolising the illusion of vanity metrics in social media.

Smoke and Mirrors: What Vanity Metrics Don’t Show You

Step right up! Welcome to the grand spectacle of social media, where high follower counts, thousands of likes, and viral moments create a dazzling display. ...
A diverse group of smiling people standing together, representing an engaged and connected community. The image is framed within a white-bordered graphic with the title “From Vacant to Engaged: How to Build a Community That Actually Cares” and the Digital Marketing AOK logo.

From Vacant to Engaged: How to Build a Community That Actually Cares

What’s the difference between an audience and a community? It might sound like the setup for a joke, but building a meaningful online presence means ...
Close-up of a water droplet creating ripples on a smooth surface, symbolising the ripple effect of viral content. The image is framed within a white-bordered graphic with the title “The Science of Virality” and the Digital Marketing AOK logo.

The Science of Virality: Why People Share Content and How to Tap Into Their Instincts

You hit publish, and at first, it’s just a handful of likes from your trusted inner circle. Then suddenly, the gentle flutter of the butterfly’s ...